How To Identify Your Microenvironment Using a PEST Analysis

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The external factors that impact a firm’s decisions or their marketing strategies are known as the macroenvironment. Assessing these factors is an important part of market research that a firm must conduct in order to be successful within their industry. Several different strategic analysis processes are used within market research, and a PEST analysis is … Read more

Understanding the Five Forces Model of Competition, and How To Use It Effectively

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One of the critical processes that a business must undergo to be successful is to analyze their competitors accurately and know their position in the market. Competition affects a business, no matter how large or small it is. However, marketing specialists and economists have come to realize that competition within an industry is dependent on … Read more

The Fundamentals of Effective Marketing

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Marketing refers to various activities a business undertakes to promote or advertise the sale or purchase of a particular product, service, or asset. Marketing is usually carried out by companies to recognise and create awareness of their products or services in the market. The marketing strategies include advertising or promotional activities, sales promotion, and research … Read more

Email Marketing As a Foot in Door Technique: On the Subject of Consistency

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The subject of email marketing is massive in scope and there are countless strategies to study and mistakes to avoid. But the technique and a general rule of consistency, in writing and sending emails for marketing, is one whose importance is easily underestimated. However, it is also one that should never be overlooked. Maintaining consistency … Read more

Marketing Strategy for New Businesses

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Marketing describes a wide variety of actions a business undertakes to advertise a particular product or service to a large number of potential customers. Businesses employ many marketing strategies in order to get the attention of consumers and, in turn, increase their purchases. Some of these strategies are discussed below. What Are the Four General … Read more

The Idea of Value-Based Marketing Requires Firms To Charge a Price That Reflects the Personal Value Customers Perceive

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Marketers work with customers to create, develop, and evaluate advertising campaigns. Companies also use various strategies to attract new customers and retain existing customers. One important factor is the personal value equation, meaning how the consumer values a product or service. Marketers use several methods to increase their personal value equation. Communication Can Change Perception … Read more

Branding – A Powerful Method of Advertising

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The art of brand marketing is a very important part of any business.  A brand is essentially a name, symbol, concept, design or any characteristic that uniquely identifies one vendor’s product or service as different from those of others. Branding is an extremely effective way to position your product or service so that it stands … Read more

Market Research Examples – Simple User Personas Are Not Always Simple

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Marketing research is a vital component of the success of any business. It allows companies to establish and define their target audience, conduct market research, set marketing objectives and adjust marketing strategies accordingly. It also enables companies to make informed decisions about strategic marketing moves that yield the greatest returns. Without it, businesses could not … Read more