A product launch strategy is a detailed documented timeline of activities, plans, and strategies that a business uses to launch its new product into the marketplace.
The product launch strategy also includes customer onboarding program, beta testing program, and post launch marketing plan. The product launch strategy is required to help businesses develop a detailed, functional product launch checklist. The strategy should include at least the following activities: Planning the date, time, and manner of the product launch. Obtain legal or other permission to conduct product tests.
Create marketing materials, including brochures, catalogues, posters, business cards, advertisements, website pages, directories, fliers, and postcards.
Prepare a script for a grand opening and press release. Create a website. Set up a toll free hotline for inquiries. Develop training sessions for key personnel and customers.
Communicate to potential customers. Sell the benefits of using the product to your target audience. Communicate with employees about your startup, services, and future plans. Offer samples to give away to people who call to make contact.
Use a combination of advertising channels to get the most possible traffic to your website. Your marketing plan will depend on the type of product that you are launching. You may opt to use traditional marketing channels such as print, television, radio, or print and broadcast media, or go online.
Many companies choose to launch products using multiple platforms to reach more potential customers.
This can be done through a number of different methods, such as social media, print, or broadcast media, or via a combination of all these. Social media is a great way to spread the word about a new product launch. Social media outlets include Facebook, Twitter, YouTube, MySpace, Flickr, Foursquare, et al. Print is useful for introducing the launch date and other information. Radio spots can provide information to potential customers when radio stations will carry a product launch special.
Email marketing is very effective for reaching a target audience. Make sure that your email marketing program is not only attractive but informative as well. When people respond to your emails, be sure to track which ones convert into sales and which ones did not. A good email marketing campaign will help keep marketing activities consistent with other marketing efforts, thus increasing company profitability.
The value proposition of a product launch should be clear to everyone.
If it is not understood, it will not be perceived as valuable to your target audience. Create a value proposition by writing a short story or case study about your product and presenting it in an interesting and exciting way. Tell what your product or service can do for the customer and why they should choose it over similar products or services. A good marketing strategy will use stories and examples to help define and support a value proposition.
When creating a marketing strategy, consider hiring an event planner or a production company to help organize the execution of your product launch marketing strategy.
The execution of a marketing plan will depend largely on the planning that goes into it. Make sure that your marketing strategy includes everything from printing press advertisements to sending out email blasts to your target audience. It is important that you have a successful product launch marketing strategy in place before you launch your new product.
Do not wait until the last minute to start marketing your new product.
Your competitors are likely working on their new product launch marketing strategy. If you do it too early, they will be too ahead of you and might steal your idea and take your market. The best time to announce a new product is when you have a concrete marketing plan in place and are launching your product. If you do not have a marketing plan, start building one as soon as possible.
Be sure to spread the word about your new product launch marketing plan before your official launch date. You can do this through press releases, social media posts, and in-game announcements. This is especially true for the first day or two after your launch date. You may also want to create in-game achievements, reward points, and other items that people can collect once they reach a specific amount of progress after completing their goals within the game. These rewards should be given out prior to the launch date to ensure that your players are more inclined to participate in your testing process if they hear about them prior to the release date.
On the day of the launch date, you want to make sure that your social media posts and press releases are live and are giving your audience live updates. Have your marketing team take care of post-launch activities such as surveys. Lastly, send out any special deals, codes, or bonuses to your players that day as well. If you follow these steps, you will have a successful launch and will gain valuable momentum in the shortest amount of time possible.