A product launch announcement email is an email you send out to notify your contacts regarding an upcoming new product you’re releasing.
Many companies send out these emails just to encourage contacts to buy the new product, event, or etc. Your product launch announcement email is the newsletter you send first: new product releases. That’s because the announcements you make about new products you’re introducing – particularly if they are significant enough and have some news worthy of note – will get people interested in your company and your services. They’ll read it, forward it, and probably tell someone else.
But the way you write a new product releases an email – in other words, everything in your introduction to that email – also gives those people a reason to visit your company. After all, your email introducing the new product releases is essentially an advertisement for your company. And in an age where people increasingly seek out information online, an advertising campaign in your product launch announcement email could mean the difference between getting people to your site and getting them to somewhere else.
That said, there are a couple of things you have to make sure you cover in your introduction.
The first of those is a call to action. You need to make sure there’s a way for people to get to your company’s website to learn more about new products. You also want to make sure that your website includes relevant content to talk about new releases, so that you don’t end up wasting people’s time visiting your own site.
So here’s what you need to do in your product launch announcement emails: You need to first introduce yourself and say what new products you’ll be launching. In addition, you need to identify a particular group of prospects who should be your top priority. These will usually include your best customers, as well as contacts from a variety of business contacts. Finally, you want to identify potential sales points, such as the benefits of the new product or service.
But what if you aren’t sending out announcements?
That’s OK! You can still send out informative product launch emails that are geared towards your target audience, which will include your best prospects as well as contacts from other industries and circles. Here are 6 types of informative email that will get your message out:
Teaser Email. An enticing teaser email will get your message across quickly. It will allow prospects to get an idea of what you have to offer, as well as get them interested enough to pay attention to your full product launch email sequence. If your teaser email doesn’t immediately grab them, chances are they won’t keep reading. As such, a good way to build hype is by using a teaser email.
First Product Launch Announcement Emails. First product launch announcement emails should deliver on two things. First, they need to effectively outline all the benefits of your new product. Second, they need to leave prospects hanging when it comes to your contact information. Prospects won’t likely open a squeeze page for the first product launch announcement email if they don’t know who you are and where they can find you. By including a phone number or website address with the first email in your series, you’ll get them to contact you, letting you begin developing a relationship before even releasing the first product.
Open Rate Emails. A big part of email campaigns is choosing the right times of day when you open your emails. While a well-timed announcement may have the highest open rates, the best time for most people to open your release is in the morning, right after they get their morning coffee. This is when you can make the most dramatic impact on opening rates.