As a realtor, writing real estate thank you notes clients is an underappreciated tool you can use to grow your business. As more and more people move towards digital communication methods, the art of writing a good note is slowly fading away.
Clients appreciate the personal touch of a written note, even if you send a digital copy instead of a physical note. So if you want to keep your job in real estate, this is a skill you need to learn. In this article, we’ll give you all the pointers you need (including a template) to write and send the ultimate realtor thank you notes to your clientele.
How Real Estate Thank You Notes Are an Effective Marketing Tool
Before we get into the details of how you can write a stellar thank you note for your latest client, we’d like to cover the effectiveness of this marketing tool and how it impacts your real estate branding. Below are just a few reasons you need to consider incorporating thank you notes in your marketing plan as a realtor.
Personal Engagement
A thank you note is a personalized form of engagement, which allows your clients to feel a personal connection with you. Although you think of them as clients, friendly engagement will help blur the lines.
In turn, your clients will remember you when they are searching for a broker.
Emotional Marketing
As we’ve said earlier, more people are moving towards digital communication. As such, most consumers would view a physical realtor thank you note with some type of nostalgia. This adds some emotion to your marketing communication, which will make it all the more memorable. While this is an old real estate marketing trend, it’s one that works well.
If you do not have the means to spend money on a physical note, you can certainly send it digitally. Nonetheless, personalizing the digital real estate thank you notes will add an emotional aspect to the message.
Building a Relationship
A key element of your marketing strategy should be to build a long-term relationship—especially when you’re dealing with a client that buys or sells many properties. Sending a thank you note will keep the line of communication between you and the client.
Remember that building customer relationships will also lead to a form of brand loyalty. In other words, your clients will loyal to you. Even if a different realtor approaches them with better rates, they will think twice before leaving you for your competitors. Of course, this won’t be guaranteed. However, it ensures that competitors will need to work harder to take away your clients.
Guidelines to Follow
Now that we’ve established how effective this marketing tool can be for your real estate business, you may want to start putting pen to paper. To get the best results, here are a few things to keep in mind:
- Personalize as much as possible. The whole idea behind sending real estate thank you notes to clients is to continue your relationship on a more personal level. Adding details that are relevant to your prior interactions will let the client know that you took the time to write the note instead of entering their name into a template and sending it.
- Do not send the same not to multiple clients. Your clients know when they are reading a generic message rather than a personalized statement. Avoid reusing the same thank you note multiple times.
- Express gratitude. After all, it’s called a thank you note. Make sure that your client knows you appreciate the business they send your way, and they might do it again.
- Include contact details for easy access. Thanking your client without giving them a way to communicate with you when they need your services is a job half-done. Keep all your contact information at the end of the note, and ensure that they are clearly written.
- Add a call to action. It’s a good idea to invite your client to contact you if they need more real estate services. Think of your CTA as a nudge, encouraging them towards calling you back.
- Keep it short. There’s no reason to drag out the letter. Be concise, and don’t use overly complex language. The note should feel light and easy to read.
If you follow the guidelines above, you should be able to write a memorable thank you note. It’s best if you send the note via regular mail. Also, if you have room in your budget, try to have the note professionally printed.
Template: Realtor Thank You Notes to Clients
Don’t feel confident in your writing skills? No worries–we’ve got a template for you to use. Enter the client’s (and your) details in the template below, and you should be good to go. However, we do suggest changing it up a little so it’s more authentic.
Clients Who Bought a Property
Dear (Client’s First Name),
Congratulations on finally buying the property you worked so hard to earn. I hope you’ve settled into your new home by now. It was a pleasure working with you to meet your needs, and I look forward to hearing from you should you need any other assistance in real estate.
I thank you for putting your trust in me, and I hope I have served your needs.
My contact details are below for reference, and you know where my office is—stop by anytime!
(Add your email, phone number, work address, and social media accounts.)
Clients Who Sold a Property
Dear (Client’s First Name),
Congrats on selling your property. It was a pleasure assisting you in finding the right buyer with the best offer. I hope to work with you in the future should you need any real estate assistance.
I’d like to express my gratitude for choosing me as your realtor. Best of luck in all your real estate endeavors.
My contact details are below for reference, and you know where my office is—stop by anytime!
(Add your email, phone number, work address, and social media accounts.)
Final Thoughts
Remember that it’s the thought that counts here. Even if you aren’t a wordsmith, your client will appreciate the gesture nonetheless. Don’t worry too much about what you write in your thank you note as a realtor. Send it anyway, you’ll reap the results nonetheless.
