Retail Marketing Strategies: Monthly Themes To Take Advantage Of

Did you know that March is National Craft Month? Or that May is National Healthy Vision Month? Businesses can use these monthly holidays as a retail marketing strategy. You can find several guides online a complete listing of all the national monthly theme holidays. There also lists¬†of daily¬†holidays and events, but we think it’s best to tie in with monthly themes when planning a longer-term marketing campaign.

Retailers use Promotional activities to get customers into their stores

We’ve identified several different types of retail stores and some of the monthly themes that would naturally mesh with the products these stores sell.

Also, many manufacturers, suppliers, wholesalers, or distributors might have access to co-op advertising dollars that can support your marketing campaign. Sometimes they have a 50/50 match of advertising dollars. You’ll need to prepare a marketing proposal (sometimes months in advance), so start working on plans for a November ad campaign ahead of time, even as early as April.

Hardware and Gardening Stores like Home Depot, Lowes, True Value

January: Radon Action Month (promote testing kits), Bird Feeding Month (seed, feeders)

February: Care about Your Indoor Air Month (air purifiers, filters)

May: Barbeque Month (grilling supplies), Gifts from the Garden Month

June: Perennial Gardening Month (plants, fertilizer, soil), Rebuild Your Life Month (tie in with “build” theme), Great Outdoors Month, Rose Month

July: National Grilling Month (sell grills, outdoor living products)

September: Mold Awareness Month (products that kill mold, paint, dehumidifiers)

Computer/Office Retail Stores like Office Depot, Staples

January: Clean Up Computer Month (promote computer repair services) Get Organized Month (filing, folders, containers)

February: Time Management Month (time systems)

April: Card and Letter Writing Month (correspondence supplies)

September: Update Your Resume Month (resume supplies, paper)

Auto Dealerships, Auto Supply Stores

April: National Car Care Month (promote service and parts)

May: Motorcycle Safety Month (tune-ups, safety inspections)

May: Good Car Keeping Month (service and tune-ups)

Food/Grocery Stores

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February: Cherry Month (feature recipes, provide samplings), Return Shopping Cart Month (fun theme to get noticed/press coverage)

March: Frozen Food Month (promote different products each week, sampling), Peanut Month

May: National Hamburger Month (have a best burger recipe contest), National Salad Month

July: National Hot Dog Month (fire up the grill outside the store), National Ice Cream Month (demonstrate how to make homemade ice cream)

August: Chicken Month (feature unique chicken recipes, sales on product)

September: Mushroom Month

October: Popcorn Popping Month

Fitness and Sporting Goods Stores

January: Shape up US Month (kick-off New Year’s resolutions and promote exercise equipment, Skating Month (move skating supplies to the front of the store, cross-promote with local skating rink)

April: African American Women Fitness Month (tie in with local radio station, do remotes, sponsor healthy tips for women)

May: National Bike Month (promote products, do a bike check-up clinic, sponsor a race), National Tennis Month (move tennis equipment to the front of the store, cross-promote with local tennis club)

Banking Industry

January: Financial Wellness Month (promote financial consulting services)

March: Credit Education Month (do credit checks, review what scores mean)

Pet Supply Stores/Veterinarians

February: National Pet Dental Health Month (feature dental care products)

April: Pet First Aid Awareness Month (hold clinics for consumers)

June: Adopt a Shelter Cat (offer new pet start-up kits or wellness check)

August: Animal Remembrance Day

October: Adopt a Shelter Dog (offer new pet start-up kits or wellness check)

November: Pet Cancer Awareness Month (teach about signs)

Music Retail Stores

March: National Music in Schools Month (have discounts on instrument rentals), National Play Recorder Month (demonstrations in-store), Sing with Child Month (promote children’s CDs)

August: National Piano Month (offer discounts, have recitals in-store)

Craft Stores

January: Creativity Month (share real customer’s completed craft projects)

March: National Craft Month (hold in-store demonstrations of different crafts), Youth Art Month (sponsor an art contest for a local school district)

Health Industry

The health industry has truly capitalized on national monthly awareness campaigns. Here are just some of the major health-related monthly themes you can look into. Local hospitals could sponsor monthly health tips on radio and television stations; dentists could promote their business based on Dental health months, Opticians and Eyewear stores can develop their campaigns tied to healthy eye care months.

February: American Heart Month, Children’s Dental Month

March: Colorectal Cancer Month, Eye Donor Month, Kidney Month, MS Month, Safe Vision Month

April: Stress Awareness Month

May: Allergy/Asthma Awareness Month, Arthritis Month, Better Hearing and Speech Month, Fibromyalgia Month, Osteoporosis Awareness Month, Healthy Vision Month

August: Cataract Awareness Month

September: Sickle Cell Month, Healthy Aging Month

October: Celiac Disease Month, Dental Hygiene Month, Down Syndrome Month

November: AIDS Awareness Month, Alzheimer’s Disease Month, Lung Cancer Awareness Month

By the way, one monthly theme can be tied to every business-April is Customer Loyalty Month. Use this month to send out a special thank you to your customers for their business. This is a great time to kick off a frequent shopper/buyer campaign, greet customers at the door with a carnation or rose, hand out coupons to folks as they walk in the store, create an email blast with discounts to thank your shoppers, have an in-store customer appreciation party (with cake, treats, freebies). The ideas are endless.

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