Situational marketing is a very powerful marketing technique where a marketer makes a known preference or awareness about a particular product, service or even a brand, with the help of various content promotion techniques. In fact, it has been called as one of the most effective means to advertise products.
A brief glance into history will reveal the fact that this marketing technique has been prevalent since centuries.
Situational marketing helps marketers by bringing out specific content needs and demands from the users. It is quite similar to what is called direct marketing. However, unlike direct marketing, situational marketing targets the consumers at the right time so that the marketers can directly reach them. As the name suggests, marketers use the consumer’s behavior or the latest happenings in the market to create awareness of their products. Here are a few ways that marketers use this marketing tool:
The best time to launch a situational marketing campaign is during September when many people make their purchases decisions.
This is because September is when people are on the lookout for the best deals and they are ready to part with their money for any good offer. With the rise of social networks in the recent past, the need of marketers to target the audience through social media has become all the more important. Marketers make use of four mediums to reach the target audience across social networks i.e. Facebook, Twitter, YouTube and the like.
One of the most important aspects of situational marketing involves the creation of a right context and the right message. For this to happen, marketers need to understand the market dynamics thoroughly. They need to decide what is the target audience and what is the latest trend on the subject. After reaching this decision, they should then start performing some research so that they can identify the relevant content and keywords to be used in the marketing activity.
It is advisable that marketers focus on the location-based marketing strategies during September because this is when people are most likely to buy in bulk.
This means that the place where you are going to sell your products should be identified very well. When it comes to using keywords in this stage, it is advisable that you use the most popular ones because they will be able to attract more viewers to your website. By using location-based marketing tools such as Google Maps or mobile applications such as Square, you will also be able to track the viewership level and click through rate of your product or brand. By doing so, you can easily measure the success of your marketing campaign.
Once you have identified a suitable location and developed a suitable marketing strategy, the next thing to do is to create an attractive and interactive mobile app.
In recent times, location-based mobile marketing strategies have gained a lot of momentum and this means that apps are also crucial for the success of a mobile marketing campaign. While an app does not have to be complex, its functionalities must at least complement your main business website. By incorporating some of the best marketing strategies into your app, you will be able to draw more users to your site and reach out to the target market better.
Once the app has been designed, it should be promoted in order to gain maximum exposure.
The most effective way of promoting your situational content is by optimizing it using social media platforms such as Facebook, Twitter, Pinterest and Google+. The success of a mobile marketing campaign is also dependent on how it is advertised on these social networks and you can simply do that by making use of the key points included in your situational content. In addition to that, you should also make use of the keywords featured in your posts and tweets in order to reach out to your target audience.
Lastly, in order to benefit from the power of situational marketing, it is important that you share your insightful and unique content with followers. By doing this, you are actually informing them as well as helping to build their trust in your brand. So, when you use the brand oreo power, make sure that you are not only reaching out to your target audience but also educating them about what you are offering.