SEO should be considered one of the tools in your digital marketing strategy because it’s still alive and well and has the power to substantially increase business growth. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user-friendly also makes it SEO friendly. Testing and tracking how a site is doing is a must.
It allows you to evaluate a site, see its strengths and analyze previously unforeseen opportunities. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. Let’s explore small business link building strategies that you can apply to your website.
The Hardest Part Of SEO Is Keyword Research
Focusing on understanding the intent of the user is not only because it helps in getting conversions or click-throughs, it is also important for the SEO perspective and provides value to your visitors. It helps in creating a brand name with trust and accountability. SEO simply stands for Search Engine Optimisation, and small business link building strategies depend heavily on SEO practices.
This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get. Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way.
Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site is spam. Backlinks are the foundation of Google’s algorithm for determining a site’s page rank. All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name).
Try To Get Reviews And Respond To Them
The SERP landscape is constantly changing, with Local listings and OneBoxes popping up everywhere. You small business link building efforts need to keep that in mind. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. Google only shows site links for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google’s algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them.
Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively works these into your internal link structure. There are many reasons why SEO is an important part of your marketing strategy. You want your page title to accurately describe what your page is about but you also want it to be “clickable”.
Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should include your target keyword. In the early days of SEO, it was the quantity, not the quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs, and using automated link bait.
The Problem: SEO And Content Marketing Are Not Integrate
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented on small business link building:
“There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. ”Gaz Hall
Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. Over the past few years, one of the most common phrases in SEO has been content is king.
Quality content that is original, well-written, and relevant is integral for any website and business or company. On a basic level, a website with a good user experience has easy navigation, interesting, useful, and valuable content, an aesthetically pleasing design, and has quick and easy access to other pages and content on the site. The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users.
Powerful Link Building Strategies For Small Businesses
There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an email notifying them about it.
In addition, you can also request them to share your content and include a link in their articles. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking.
Optimizing For Semantic Language And Understanding The Context Of Keywords Is Key
Obtaining Backlinks can be a tricky process that takes lots of time and patience. It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio because influencers have an effect on multiple traffic channels. Sitemaps help Google understand your site.
Anything that helps Google do its job will give you a boost, and these are no different. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Every website page, including your blog, should have at least one call-to-action above the page’s fold — in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimize the image filename and alt text for the primary keyword you’re targeting on the page.