Today, we’re going to bring it back to the basics and talk about copywriting a blog post successfully. Yes, we are going that far back and talking about the foundation of being a blogger, which is creating blog posts and how to write successful blog posts.
And we want to share some tips with you guys on how you can write blog posts. You can make them a bit more successful, maybe a bit more interesting and just some of the strategies that we use whenever we write a bunch of posts on our website. So if you’re ready to get started, let’s just go ahead and get into it.
Things You Need To Start Copywriting A Blog Post
So the very first thing is, you are going to need a website. Of course, you’re going to need a website. If you want to launch a blog post, you need a website.
Second, grab your computer, maybe a laptop, maybe an iPad, whatever you prefer to write on. Many of our posts are written on our iPads. But that’s a matter of preference. Some of us prefer writing on our iPad compared to our computers, but you’re going to need some kind of computer or whatever suits you.
Pen and Paper
And the last thing we would recommend is to grab a pen and a piece of paper or a journal, that’s what we use and we are going to start with brainstorming. You need to decide what you are going to blog about.
If you already have a content calendar that’s filled with blog posts, ideas, you want to open that right now and decide what you are going to blog about today.
But if you do not have a content calendar set up yet, don’t worry. You just need to grab your pen and paper and start jotting down. Some ideas of blog posts that you want to write about.
What Audiences Want?
But more importantly, you need to think about what your audience would want to see from you, what information and what resources and what content they would like to see on your blog.
Now, if you have absolutely no idea what your audience is searching for, what they would like to see from you, this is where this step comes into play, and that is to perform some research.
So there’s a lot of benefits from researching before you write your blog post. The very first one, you can do your keyword research.
Then you know what keywords you want to include in your title and within your blog post, to make sure that it is performing well within your SEO strategy. But honestly, we like performing research just so we can see what other people are saying and what they aren’t saying on the topic that we want to write about.
You already know there are so many blog posts, so many resources, so many pieces of content on the internet today. How can you get your piece of content to be found, to be shared, and to really kind of make it big you have to do something no one else is doing so.
Do not Copy
Yes, you can write a blog post about a topic that other people have written a blog post on, but you want to make sure that you’re not just copying them and you’re not saying the exact same thing that they are saying.
So maybe you’ll get some good points that you want to bring up in your blog post. But more importantly, when you are doing your research, you need to figure out what other people aren’t saying, so you know what to include in your blog posts that’s really going to stand out and capture your audience and provide real value to them that they’re not going to get anywhere else.
Outline Content or Make Bullet Points
Then once you’ve got the topic narrow down, you know, your keywords that you’re going to include, and you know what people are saying and what they aren’t saying, you’re going to again, grab your pen and paper and you’re going to outline what you are going to write in the blog post.
This is so, so important to the structure of your blog posts and the success of your blog post. If you just come up with a topic idea and you start writing, it might end up being kind of all over the place.
So we do this with our blog posts. We will sit down and we will outline the main bullet points that we want to cover within that piece of content. And those main bullet points are going to end up being your heading tags within your blog post, which we’re going to get to in a little bit, but you want to make sure you’re outlining the main bullet points. And then underneath every bullet point include little subsections or kind of the backup points that you don’t want to forget when you are copywriting that blog post.
Write your post
Then it’s time to start writing your blog posts. One of our favorite things to do, we like to grab our iPad or computer.
So grab your laptop, grab your iPad, sit down and start copywriting your blog post from beginning to end.
We do not recommend opening your website and typing it directly in there just because we like to have a second backup of that blog post in case something happens and it wasn’t saved online. Now go out there and write your blog post because there is so much that goes into copywriting a blog post and being a successful writer in the online world.
How To Write Successfully
Write as you speak
And the very, very first tip we have to give you guys is to forget everything that you learned in school and write as you speak. Or what we like to say is, write like you were talking to a fourth grader.
If a fourth-grader cannot understand what you are saying in your blog posts, people are going to ignore it. We’re taught to write in such a structured professional way with five-sentence paragraphs that are like an introduction and then your backup points and a conclusion. But when you are copywriting a blog post, no one wants to see that.
No one wants to feel like they’re reading a scholarly article, unless that is like your niche and that’s something that you do and that’s what your audience is looking for, then go ahead. But if you are copywriting like a lifestyle blog post, no one wants to see big chunky paragraphs. They’re not going to read it. So you need to throw all those rules just out the window, just forget about them, and write like you would speak.
Read out loud
And the best thing that you can do is after you are done copywriting your blog post and read it out loud. If there are some sentences that seem too long or some that kind of choke you up and don’t seem natural to you, break them down or change them or delete them completely.
You want to make sure that it sounds natural and that it connects with your audience.
We share a lot of our own personal experiences. We include, “we” and “me” and then we’d say you guys, and we directly call out our audience and include them in the blog. It really helps to make more of a connection.
Only few lines in paragraphs
But along with that, like we were already saying with the paragraph thing, you should not have anything, anything like this, if it includes five lines of words, nope, we’re not going to read it. You need to break it down and your paragraph should either be one line or two lines. And that’s it.
Use proper headings
The next tip is to make sure you have those heading tags. You have those bullet points or something where someone can easily skim your blog post. That’s exactly why we recommend outlining your blog posts from the very beginning, because if you have those big headers that people can skim over, then they can decide what they are going to read.
Instead of just seeing a long, long blog post, where nothing’s really called out to them, they’re probably gonna scroll down to the bottom and then jump back because it’s not interesting.
And along with that tip the next tip is to include visuals within your blog posts to break up your blog posts and make them more interesting. Because just like we said, no one wants to see a ton of text on a page, that’s boring.
We are visual creatures, we like to see things with our own eyes. So if you are doing a tutorial or a how-to post, make sure that you include the graphics to back it up, but if you are not if you’re just copywriting a blog post, kind of about your life, you need to still include images in there.
Whether that’s an ad, whether that is an email opt-in or an actual image. It’s really going to make a big difference in the look and feel of your blog post. So let’s just go ahead and jump to your computer and talk a little bit more about the technical stuff that goes into launching a blog post.
Now is the time where we walk you through the exact steps on how to launch a blog post on a WordPress website.
Launching a Post in WordPress
So if you are a WordPress user, this is going to be for you. If not, we still have more tips and stuff to share. The very first thing you’re gonna want to do is go ahead and click add new in your posts section on your WordPress, kind of backend your WordPress dashboard, that’s actually the correct term for it.
Then since we wrote our blog post on pages on our iPad, we just copy and paste that content directly into our WordPress website directly into the post. Now, at this point, we just have our blog post in its rawest form. It’s just content. And we would never launch a blog post looking like this.
So the first thing we really do is to go in and add our heading tags because we already thought them through when we were outlining the blog posts. Now, if you have no idea what a heading tag is, basically it’s your outline for your blog post. Your heading one tag is your title for the blog post that is automatically selected.
So you are going to want to select your heading two tags, which are your main bullet points for the blog posts. And then anything that goes underneath that heading to tag is considered a heading three tag.
It’s going to help you write SEO-friendly content, and Google is really going to love you for it. But it’s also going to give you those big bullet points for your audience to look at, if they just want to skim your blog post.
Next, you want to decide where your visual breaks are going to be. So for us, we love to write clean and user-friendly blog posts to make them easier to read and a bit more fun and visual for our audience.
Then what we like to do is break up each section. So in between each heading two tags, there will be an image. Once those visuals are added, we will typically hit the preview button and we will take a look at the blog post to see if we like the flow and the layout of the post. If there are some images that we think would form better somewhere else, or maybe more videos we want to add, we will go ahead and do that at this point.
But once that is done, then we are finally ready to edit and proofread the blog post. Yes, we have not done any editing or proofreading up until this point. And that’s because we like to understand the flow of the blog post before we do really kind of the finishing touches, which for us if one of the finishing touches is to edit the blog post.
So we highly recommend Grammarly. And we do have the Grammarly extension, which automatically edits everything that we type into our internet browser, which includes our blog posts. So yes, every one of our blog posts is edited by Grammarly and it makes our editing process go by so much faster and just so much smoother because they pick up on a lot of things that we wouldn’t even pick up on our own.
Now, at this point, you’re probably thinking that your blog post is ready for launch. Once you add a headline, we didn’t even talk about how to create a title. We usually add the title of the post at this stage.
Once you have a title, you’re probably thinking your blog posts look good to go. You’re ready to hit publish, but we want you to stop for a second because there are more things that need to get done behind the scenes. You can just select the appropriate category.
And if you add tags to your blog posts, you want to make sure that you add tags before it’s even launched.
And of course, who could forget SEO work, you need to make sure that you have SEO on your blog post, but beyond that, you need to design social media graphics. You need to make sure that you select a featured image.
And then at this point, we would recommend that you preview your blog post one last time, you can take a look at what your blog posts would look like on your website by clicking the preview button.
It’s not going to go live, but it’s going to give you an accurate representation of what that blog post is going to look like. And then if you’re happy with that blog post, you can go ahead and hit publish. Or if you’re looking to schedule that blog post in the future, where it says publish immediately, you can click the edit button and you can select what date and what time you want it to go live in the future and then click schedule.