Teleconferencing: Can It Be Used As A Marketing Tool?

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A teleconference can be a powerful marketing tool to promote your business or products. When used correctly, you can enjoy a substantial increase in your business activity through a teleconference. It brings your customers closer to you by allowing them to ask questions and by acquainting them with your business. There are a variety of ways to hold a teleconference as a method of promoting your business, and we will focus on some of the more popular ways that are tried and true. However, we should first establish just what a teleconference is and what happens during one. Then you can see the benefits that can be enjoyed by holding a teleconference for your business.

What is a Teleconference?

A teleconference originally meant holding a seminar over the phone. One person usually moderates the call, and people call in to listen to what you have to say. There is usually a question and answer session at the end of the call. You can use the call to acquaint your customers with new products or services. You can use the call to help new customers better understand your business. You can use the call to train people in certain skills. A teleconference call is whatever you make it. It can be fifteen minutes, a half-hour, or even a whole hour, whatever it takes to get your message across to your callers. 

Nowadays, you can conduct a teleconference over the internet using a variety of different platforms (Zoom is currently popular). This takes teleconferencing to another level by allowing more people to join and also giving the option of adding video. Because a larger group can join a teleconference on the internet, this makes marketing more effective. 

Teleconferencing as a Marketing Tool

A teleconference can be an effective marketing tool if it is used properly. You may want to offer a free teleconference to a select group of customers as a way to introduce new products or services. When you have visitors who sign up for more information on your site, you can incorporate an informative teleconference into the marketing pitch. Basically, you want to send five emails out to each visitor who signs up. Space them over several days and begin promoting the teleconference.

The teleconference will be the culmination of your marketing campaign. Invite those visitors who have signed up on your site. During the teleconference, explain your product or service or highlight a particular product or service. At the end of the conference, you may even offer a discount to the callers who participated. A teleconference can be a powerful marketing ploy, but only if you play it right. Your callers have to feel like they will get something out of the call if they participate, so include some benefits or benefits for your participants in your invitation.

Engage Your Audience

It is important that you engage your audience. While you are talking, make statements that make them think. Ask probing questions. Give little “teasers” of information that will prompt questions for further information during the question and answer session. It is important that you offer a question and answer session because it turns the call into an interactive event. This, in turn, will engage your audience and draw them to your business. By offering a discount to the participants, you are offering a reward while promoting your business. That is one of the better ways to turn visitors into customers.

Reaching the Right Audience With Marketing Communications Is Becoming More Difficult Because the Media Is Saturated

Teleconferencing may be an old technique used in marketing, but it is making a comeback because of the direct communication between the business and its audience. The internet has significantly enhanced the way people communicate, and this has also increased the efficacy of marketing through teleconferences as more people can join. 

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