If you have a mobile phone then you have probably been subjected to mobile marketing at least one time in your life. In fact, mobile users are bombarded with marketing messages on their mobile phones all the time. This is because mobile marketing is not only effective, it is one of the most growing methods of marketing today. Well, in this article, we will evaluate the benefits of mobile marketing so that you can see how powerful this method really is. Are you ready? Let’s begin.
With mobile marketing, the seller has direct contact with the buyer. By sending a targeted SMS voice or text message, a marketer can contact millions of people within a fraction of the time. There is no middle man and no way for the message to get distorted. The marketer sends the message, it gets read and the person acts upon the message.
Mobile marketing is fast. Nowadays, everyone is concerned about speed and cost-effectiveness. They are looking for a way to reach their targeted audience in a fast manner. Well, mobile marketing has truly changed the way we buy or sell products & services. It has added new dimensions to the marketing world. Besides internet marketing, no other method can reach so many people so quickly.
Mobile marketing is effective. Many marketers have misused email marketing to the point that people are getting “blind” to email marketing ads. Just think about all the SPAM emails that you never even see. Well, with mobile marketing, people are more likely to read the message. This is because researchers consistently show that people are not yet “blinded” by text or SMS messages and tend to read them at a rate of 50% or more than they will read email text. As such, the mobile marketer can more effectively market their unique product or service offering via mobile marketing than email marketing.
Mobile marketing is innovative. Every day a new innovative method of mobile marketing is discovered which lately broadens the market for products and services across the globe. This is because people rely on their cell phones more and more – not only for buying services but for conducting online business, paying bills etc. As such, Internet access on mobile phones has changed the way we buy services or products. Of course, it can be costly but its benefits are high. In fact, mobile marketing is gaining popularity day by day as every day millions of subscribers are added as mobile users (including those in developing countries).
In conclusion, mobile marketing is the wave of the future because it works. In addition, everyone that has a cell phone is a potential client. And, those business owners that quickly jump on the mobile marketing bandwagon are those that will see hefty profits from their actions. Those that don’t, are basically leaving money in the air. Which will you be?