In 2021, a solid foundation of knowledge in Digital Marketing is key. If you’re trying to sell anything in this day and age, you need to make use of the digital world. The internet represents a massive opportunity for marketers, and it can make you insane amounts of money – if you play your cards right.
But if you don’t know how to make use of these digital channels, then the internet could swallow you up into obscurity. Or, you could look into digital marketing courses. No one is going to buy your products if they aren’t aware of what you have available – or how they could solve any of their problems.
And that’s why digital marketing is so important. At the end of the day, it’s all up to you. You can either make use of the internet’s incredible selling power or struggle to promote your products for the rest of your life.
What if you have no idea how to succeed in the world of digital marketing?
Well, if that’s the case, then there are plenty of online courses that you can take. These courses vary in length, price and difficulty level. Not many of them actually teach local lead generation, per se, but the underlying pin beneath these digital marketing courses is the notion that you could use these strategies (taught in the course) to help a company to make more money.
If asked, even Mr. Warren Buffet (himself) would pause to think about how digital marketing should mean getting more customers today.
Unfortunately, branding and digital marketing for the purpose of lead generation through free traffic have different ways of performing — and they can often lead a business toward different results, some more predictable than others.
Some will push your knowledge to the absolute limits, while others will give you a pretty basic rundown on Digital Marketing concepts.
There are some digital marketing courses that you should probably steer clear of.
Sometimes, identifying which ones you should avoid can be a real pickle – especially if you’re as innocent as the next person who is simply on the ground level and getting your feet wet in what you hear is the next big thing to put money in your pockets with.
These courses might not be the real deal, and they could end up being a massive waste of time.
In addition, there are plenty of tidbits of misinformation just floating around the world wide web; if we’re not careful, we could be smitten by some and it can cost our checkbooks dearly.
The internet is full of so-called “gurus” who claim to have all the answers.
So how do you find courses which are “the real deal?”
Well, you can count your lucky stars because we’ve compiled a list of our top picks. These digital marketing courses have tons of great reviews and helped a variety of students over the years. At least one of these courses might appeal to you.
If you’re struggling in the world of Digital Marketing, these seven online, “accessible anywhere an internet connection is had” courses can provide any number of answers you might be looking for. Take these courses and you’ll be confident in your newfound skills.
Digital Marketing Masterclass
This option is actually 23 courses in one awesome package. Take the plunge – 20,000 students have done the same, and few regretted it. Phil Ebiner and Diego Davila teach this impressive course which stretches over 32 hours.
In addition, you’ll receive 21 articles and 28 supplemental learning resources.
This course leaves no stone turned right-side up.
You’ll learn things like how to market using email, YouTube, Facebook, blogs, and much more. Learn all about complicated systems like Google Analytics and Advertising, Facebook Retargeting, and others.
This course is constantly being updated, and the newest lessons involve things like Instagram, Pinterest, LinkedIn, Google Plus, and much more.
It’s hard to find a more detailed course out there today.
Free Digital Marketing Course – LinkedIn Learning
This is one of the best free courses out there. The Free Digital Marketing Course by LinkedIn Learning leaves you thoroughly educated. You will have a strong grasp of the basic concepts, and even some of the more advanced concepts.
LinkedIn Learning is a great place to go for all kinds of educations resources, and it has an amazing reputation. Take this course, and you’ll understand why. You’ll be amazed by the variety of courses available to you. From SEO to Google Analytics, you can find everything you’re looking for here.
Just do some digging in their course database, and your questions will be answered. There’s about 18 hours-worth of tutorials here. Although you can try them out for free over a short period, you’ll have to pay a subscription fee if you want to access all of them. In our opinion, it’s well worth it.
University of Illinois – Digital Marketing Training Certification
Although this course is offered in connection with the University of Illinois, you won’t actually have to enroll to take advantage of it. This course is listed on Coursera, and it’s available to the public. Qualified Professors at the University of Illinois still teach this course though, and you’ll enjoy a very thorough education. The course is broken down into several sections.
Topics covered include: analytics, different digital channels and much more.
It’ll take you over three months to complete this course, so you’ll have to invest a significant amount of time into this extensive course. Tons of amazing Professors teach this course, and it’s even offered in a wide range of different languages as well.
Digital Marketing Masterclass – Get Your First 1,000 Customers
Udemy is filled with all kinds of digital marketing courses, but this one really stands out. As you might have guessed, the course focuses on getting you toward signing your first 1,000 customers. It’s a great goal to strive towards, and the course definitely knows how to get you there.
How do you get your first 1,000 customers?
Well, according to this course, you should focus on Social Media and Video Marketing. Facebook and Instagram are huge focuses here, as well as some crucial SEO concepts. This course doesn’t just tell you what to do, it tells you how it’s done, in great detail. It consistently gets great reviews, and 32,000 digital marketers took this course with amazing results.
The course has even been featured in publications like: Forbes, BusinessInsider and many others.
The Complete Digital Marketing Course
Another great option on Udemy is actually 12 courses in one amazing package. There’s a reason why they call this one the “Complete” Digital Marketing course. It contains virtually everything you need to know about this complicated industry.
Created by Rob Percival and Daragh Walsh, this course focuses on a huge range of different digital marketing concepts. From Google AdWords and Analytics to SEO and Facebook Advertising, this course has it all… There’s almost too much in this course to list here.
If you’re still on the fence, just know that over 150,000 people have taken this course, and it still has amazing reviews to this day. You’ll enjoy over 20 hours of courses, with 8 lengthy articles to absorb.
There’s tons of bonus lectures here as well, and information on: YouTube Marketing, Twitter Marketing, the important aspect of SEO (to top it all off). Overall, this is definitely a great course for anyone who wants to learn it all.
Skillshare’s Free Digital Marketing Training
Here’s another free course that should really be on your radar.
Skillshare has tons of resources on their website, and it’s all free for the taking.
This includes lessons on: growth hacking, social media, blogging, Google analytics, Amazon marketing and other aspects of in-depth digital concepts.
Here’s the thing: You have two months-worth of a free, all-access pass to the conveniently accessible training. So, if you can learn quickly and absorb all of this information within the time limit, then it won’t cost you a dime.
For those who are serious about Digital Marketing, learning all that you can within these time constraints shouldn’t be too much of a challenge. But if you can’t squeeze it all in, it’s no big deal. Just pay the subscription fee for continued access.
As you can see, there are tons of options for you out there on the web.
Some are more expensive than others, and some might be a bit more challenging for newbies. But there’s at least one course here that’ll feel right for you.
Digital Marketing is an extremely useful skill to learn. Some would even say that it’s mandatory in this day and age.
One thing’s for sure. If you’re going to invest in learning a business skill in 2021, it might as well be digital marketing.
Education is always a great investment, but obtaining an education in Digital Marketing might be the most profitable form of education you can invest in.
Self-evidently, there is a mass of courses that suggest they know what’s best for you and advocate a variety of things from course to course.