Any organization needs a strategy to achieve its goals. It needs to be refined and adapted over time, considering external changes. A strategy is a combination of short-term and long-term plans that consider actions and methods to achieve specific goals. Changing an organization’s strategy is not easy, but minor mistakes in strategy development have controlled the fate of many partnerships. So what are the most common strategic planning mistakes?

Strategic Planning Mistakes #1 – Reiterate The Previous Year’s Plan

Whether or not you had excellent ideas in the past year, business is constantly evolving. So, following the same strategy every year is a crime against your business. No matter how static the current targets are, what happens in the global business environment matters. A well-thought-out plan will minimize your company’s risk level.

Strategic Planning Mistakes #2 – Ignoring Customer Needs

Successful business strategy begins with customer education. Reaching the target market by demographic or geographic characteristics, and obtaining a target segment is impossible without studying your potential customers. By analyzing their principles ​​and values, you will answer the questions: What problems can you solve? What can be improved, simplified, or made more flexible?

#3 Why Waste Time Getting To Know Your Competitors?

To keep your target market, it is necessary to track competitors and calculate their strengths and weaknesses. Which is a market monopolist? Which competitor is relatively new in this area? How are their products and services different? What are your advantages, and why do you stand behind them? Explore new opportunities and challenges that will enable you to become a market leader in the long term.

Strategic Planning Mistakes #4 – I Will Draw Up A Strategic Plan Myself!

The failure of managers.

One person cannot do strategic planning by themselves. It should be a team of people who will be involved in the implementation of the plan. Communicate with departments of finance, marketing, and sales. They should be unified in creating and implementing a strategy, not divided.

Shot of a young businessman experiencing stress during a late night at work Image source: Google image

We planned but could not deliver?!

In strategic planning, it is necessary to outline the fundamental ways of its implementation. A clear plan of how a plan is to be implemented should be mapped out. Analyze business challenges and opportunities that will help you follow the plan. What obstacles can arise? Will new human resources be required to fulfill the existing plan? These questions and more will keep you from getting bogged down in this part of the project.

The Power Of Numbers

Any plan requires a budget and financial analysis. Analysis of profit and loss, and the expected financial risks is the most crucial factor in strategic planning. Will the company need to take additional loans? Trust the numbers and raw data to lead you.


Image source: Google image

Any business strategy requires measurement tools and knowledge of information gathering techniques. What indicators should you look for or how to track ongoing processes? In this case, the key questions are.

The Need For Flexibility

The most successful companies can make any changes quickly and not stick to one idea. When implementing a strategy, it is vital to monitor the pulse of events and observe feedback. If something is not working, quickly find the cause and change the course of action.

The Way Out of Strategic Planning Mistakes – Learn Simplicity

A convoluted business plan is a part of the policy of many companies, but it is not necessary. A business strategy should be complex, not only practical but also concise and specific. The best business strategy fits on one page to be perceived and understood by many in the company.

You already know how not to act when it comes to strategic business planning. Mistakes made at this stage will be harder to solve, but the risks can be rewarding.

Author: Nino Gogitidze

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