Social video marketing is part of an integrated digital marketing communications strategy designed to enhance audience engagement via online activity around a particular video.
This type of marketing has been used for decades as an inexpensive method to generate exposure and brand awareness for any business or organization. The Internet has made this technique easier to distribute and use for maximum results. In recent times, social video sites such as YouTube and Vimeo have made it even easier to promote a video by providing high-definition video broadcasting capabilities with no initial outlay of capital.
Any video marketing strategy should always begin by creating quality content.
There is no sense in investing your time and capital in an effective video content unless you are certain that the content will be of value to your intended audience. This is why many video creation companies offer editing and creation tools that can help create engaging and attractive videos that are suitable for viral marketing. The more unique and interesting the video content, the greater potential it has to generate buzz.
It is also important to create video content that is relevant to your website’s theme and target audience.
If your website deals with the beauty industry, then you would most likely make a beauty video to showcase your products and services. You should not limit yourself to making these types of videos as part of your video marketing strategy. You could also turn your video into a video blog, featuring product demonstrations, tips on a particular aspect of the industry or just about anything that relates to beauty. Just make sure that your content is original and not copied from any other source.
Once you have quality video content, the next step is to create a robust video marketing campaign.
The simplest way to achieve this is to choose an opt-in video section on your website, which will allow visitors to subscribe to receive information about new videos as well as the opportunity to submit their own. Video marketing tips advocate that you take advantage of video submission websites so you can build a community around your video content. You should also look to join social video marketing websites such as MySpace or Twitter to share your video content with friends and prospects. These websites are perfect platforms for sharing short online videos. Other websites that are commonly used for video content include Google’s own video site, YouTube and Vimeo.
If you are not using video content in your marketing campaigns, now is the time to start.
Start by setting up simple goals like reaching $1000 in revenue for the first month and aim for at least one video per week. In order to get measurable metrics results, make sure that you choose appropriate target audiences for your video content. Make sure that you are measuring the performance of your video efforts in the context of your overall marketing goals. Measurement should always be based on real-time metrics.
After you have defined the scope of your video content and established proper metrics, it is time to make sure that you are creating high quality videos.
Do not settle for the first video that you see or the one that looks interesting. Instead, spend some time creating high quality videos that are targeted towards your desired audience. Be careful not to include any distracting content, such as affiliate links, inside your video because this can distract the viewer and cause them to click away from your video.
Once you have completed your video content, it is important to properly promote your creation.
A great way to promote your video is by submitting your video to video distribution sites like YouTube, Google Video, Vimeo and others. There are many video distribution sites available that allow you to easily submit your video and track the results from your efforts.
Video marketing can be an effective way to drive traffic to your website and build a brand. However, it does take considerable effort to master and create high quality videos.
Take advantage of all available resources to create engaging videos that are effective in driving traffic to your website and in building a strong online presence. With a solid video marketing campaign, you will be able to reap the benefits of this powerful online advertising medium.