Marketing by e-mail can be very effective for promoting your business. However, it is rather misleading and it is easy to make mistakes and errors in email marketing if you do not know the appropriate methods to use. This can be frustrating, because it will produce costs and no benefits and will not generate additional sales.
Here are some of the most common errors by e-mail marketing and traps that you must be alert and avoid. This will make the strategies of your email marketing more effective.
Consumers want to feel that, within its business are people, not a static number. Take the time to personalize each email. That way you will get more response if it leads to only “Dear Customer”.
Do not use the dollar sign in its marketing campaign by email. This is seen by your customers as you just want the money from their wallets.
Customers do not have much patience.
That’s why your e-mail message has to “jump” to them at the very moment it opens. Put the most attractive and seductive at first, and other details below. It is known that they are more likely to read the entire message if you can capture their attention from the beginning.
Just as each client is different, so is the configuration of your computer and the type of program you use. Do not assume that the message will open in the same way in any type of mail service. Be tested in each of the mail which was used more commonly. Always give the customer the opportunity to open the email in either of two ways: html or text document.
Confidentiality is extremely important for your customers.
Make them sure that you will not sell their addresses and always keep them safe and confidential. You know how many people do not leave their data if you do not give that guaranteed privacy!
There are rules regarding what you can and can not do, referring to marketing by email.
Ignoring the rules is the most common of all errors in email marketing. Make sure you know those laws in-depth. They vary according to each country, so if you do email marketing around the world, find out the laws governing each country where you send them. If you do not, this can result in fines for your business.
Do not make the mistake of believing that you know what consumers want.
If you want to know what they want, take the time to ask. Be open to your comments, questions, suggestions and concerns. If you let them know that you are available for such service is the best way to achieve customer loyalty. It’s easy to sell something to a consumer, but it is much more difficult to accommodate them as he returns again and again.
If you’re new to this marketing by email, consult a professional.
This will make the whole process smoother for you and that will produce better results. Take time to find out about a consultant before using these services. Ask for references and explain their expectations. If the consultant is not ready to make your goals a priority, do not work with him.
Can you give a true fear to spend much of their profits in marketing?
Then consider working with a staff consultant. This means you will get only the positive results that will provide marketing. They are paid based on traffic that is generated on your site or in the amount of new sales that is the direct result of this marketing by e-mail. Make sure that pact is very clear for two, and it is recorded in writing. And also specify the time during which they receive the physical benefits .