As a small business owner in the internet marketing business, there are no qualms about saying you don’t have to spend a penny on marketing to get plenty of business. There is one small hitch; what you don’t pay for in cash will come out of your life in time. So, if you don’t have a healthy marketing budget, roll up your shirtsleeves and get to work.
Small business marketing involves a number of activities, including:
Website. Yes, you can build a website for free using WordPress. You’ll need a domain name and hosting, but you can acquire those for a few bucks. After that, you can create a terrific online presence that gets you on page one of Google for nothing. You have to know what you’re doing though. Start watching the WordPress tutorials now.
Search Engine Optimization. Yes, SEO is a marketing tool because it makes your website show up exactly where people want your products and services are looking on the Internet. It won’t cost you even a dollar if you know what to do.
Facebook. Free, free, all free! You don’t have to pay for advertising on FB. After you get an account, set up a business page. Once you have 25 “likes” on your page, you can choose a custom name with a highly searched keyword. It really works. Make sure you post on your FB page daily.
Digg. I love this awesome community sharing website. All you have to do is write a fabulously entertaining article and upload it to your website. Now put up a link to it on Digg. Look out website traffic, here I come.
Stumbleupon. I love this community sharing website as much as Digg. Use the same article to link on the Stumbleupon site. A truly inspiring article will win you thousands of visitors.
Ezine Articles. This is an article syndication site where you can get a free author membership and start submitting great articles with a link back to your website. You get traffic and it helps with your link-building SEO strategies.
Blogs. Blog until you drop. When you’ve had enough of writing for your own blog, write for other people’s blogs and forums.
Community Events. Volunteer for every possible activity and event going on in your community where you can lend a helping hand. People will get to know who you are. Remember, what goes around comes around.
Elevator Speech. Create a speech that says it all about your business in no more than 20 seconds. Make it a catchy slogan that everyone remembers. Email Signature. Add your company name, logo and contact information to the signature line of your emails. Do this in your personal email account, too.