Unexpected Ways Static Pages Can Impact Your Marketing Efforts

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: “We already know everything about links”. Many forget the impact of static pages.

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site.

First of all you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword phrases of choice, this will provide your users with a more complete, relevant, and useful search experience.

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News.

For most websites, the Googlebots for desktop and mobile are the most important bots. Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories.

They also provide links to your blog (some of them do follow backlinks) so it can boost your ranking in search engines. If you command authority in your specific niche, Google will always see you as an important asset. And that’s the difference between dynamic and static web pages.

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web.

Sites may be considered topical authorities or general authorities.

Google Analytics is one tool that allows businesses to gain access to information about their website visitors.

A large chunk of time can be spent finding links by looking through competitor’s link profiles. Essentially, you’re piggy backing off of their success. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read.

For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes.

What do all of these tactics have in common today?

Photo by Mitchell Luo

Google doesn’t like them, and has been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when companies get caught using them. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. You need to go beyond static pages.

Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative website. Search Engines, however look for different things. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings.

So what type of website would get the highest quality ranking?

According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that spells out the content precisely.

If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site.

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn’t easy. One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link.

Use organic outreach along with quality to make a difference.

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: “SEO helps businesses by allowing them to attract more customers to their website and if it’s done right – attract them in a way that they also become customers. This is why I pair SEO with ‘Conversion Rate Optimization’ so that any site I’m doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business.”

Make sure your pagination – pagination is a system for enumerating pages so you can better organize content. However, if the info isn’t easily noticeable, you’ll have a problem. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. The convergence of SEO and content has been a driving force in marketing for the past few years, leading webmasters to stray away from static pages.

smartphone showing Google site
Photo by Edho Pratama

Where are the best parts of your posts to include the terms so you rank high in search results?

Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer. You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it.

On top of that, your page title should include your target keyword. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches.

The reason for this is because SEO is an inbound marketing strategy.

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Updating your webpages and moving past static pages is the way to go now.


There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic.

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