An outsourced CMO often works very much like a full-time permanent one.
They are an operational replacement or an extension of your in-house marketing staff. Oftentimes, an outsourced CMO will skip the actual marketing director position without incurring any direct impact on your overall marketing plan or sales objectives. For example, if you are focusing on improving customer retention, then an outsourced CMO could be tasked to increase engagement with current customers. If your goal is to grow your business and attract new clients, then it is imperative that the CMO understand your overall marketing goals.
While hiring in-house personnel often results in short-term strategy gain and implementation, it can be difficult to sustain a successful strategy throughout the course of an individual employee’s career. When employing an outsourced CMO, you are acquiring a single set of expertise who has been trained in your industry. This also allows for long-term strategy alignment. Additionally, hiring an outsourced CMO also enables your other staff members to become more involved in the strategy and help to shape it. With the right skills and experience, your other staff members can build the capacity of your overall strategy.
Many small businesses are currently working with an outsourced CMO.
Small businesses often find that hiring an entire division to work on marketing and advertising allows them to focus on core business functions such as building relationships with their clients and service providers. Fractional CMOs provide your small business with the ability to hire across multiple disciplines. In addition to hiring in-house sales and marketing staff, you can hire independent consultants, marketing professionals and even CMOs that specialize in particular areas. As a result, hiring a fractional who can significantly reduce the cost of your small-business marketing budget.
Outsourced CMOs are especially valuable for companies that lack the expertise to effectively implement their own marketing technologies.
A majority of small businesses cannot afford to pay a marketing guru or a Chief Marketing Officers to lead the strategy and they don’t have the time to do so. Hiring an outsourced cmo allows you to focus on what you do best – providing your customers with outstanding customer service. By having the expertise and time to implement your own strategic marketing technologies, you ensure that your customers have a reason to choose your business over others.
Another advantage of using a part-time CMO is that it can provide your marketing management team with additional hours each week.
When an in-house marketing management team is hired, many are required to split their time between internal and external projects. A part-time CMO enables these professionals to still be involved in the development of your company’s marketing plan. When an outsourced CMO is utilized, it enables the marketing management team to work as a team. This means that you can get your work done faster and more efficiently, while at the same time ensuring that your outsourced partners are being as efficient as possible.
Part-time contractors can be cheaper than hiring in-house CMO’s, but there are a few downsides associated with a fractional marketing outsourcing contract.
First, you must contract with a company that has extensive experience in this field. You also have to make sure that you work with a company that fully understands your needs and is willing to work to those needs. Finally, it is important to know and understand the contract clearly. If there are things that you want that are not included in the contract, be sure to let your contractor know.
When you use a part-time CMO, you can get the benefit of a digital marketing agency without paying their fees upfront.
This gives you an edge and makes your strategy more flexible, allowing you to change depending on the direction you want to take your business. A fractional marketing agency can provide you with a digital marketing strategy that works for you, even if your budget is a little tight. Instead of spending all your money upfront, you can save money by using a part-time outsourced account.
If you’re looking to implement a digital marketing strategy, you should consider outsourcing.
A fractional who lets you get the benefits of a top digital management team without the expense. The outsourced part-time contract will allow you to focus on building your brand and expanding your customer base, while the company you work with continues to grow and create new opportunities for you. If you want to save money and boost your return on investment, consider working with a part-time outsourced to today.