How long does it take between the time someone sees the television ad you produce, and the time they decide to act and purchase your product?
Timing is the most important factor when it comes to marketing. Even a direct mail marketing campaign takes time: you send an advertisement through the mail, then end up counting the weeks, sometimes months before your efforts produce results. Does that mean these are ineffective forms of marketing?
Of course not. They’ve all been proven to work, which is why so many companies use them. But they all depend upon a sale at a later date. It could take a considerable length of time before you benefit from utilizing these forms of advertisement. These forms of marketing are best at catching the eye of people who are planning to go shopping in the future, but what about the people who are shopping right this second? It’s around this time that you might want to consider using full-color print ads for a marketing strategy you just won’t find with the more time-depleting strategies.
You’ve probably experienced the unexpected sale yourself, every time you walk through a shopping mall or other plaza and buy something on the spur of the moment. Or you’ve visited a trade show featuring products you didn’t know were in existence, but decided it was something your own household could use. These spontaneous purchases work mainly because people don’t always have an idea of what they’re looking for, but they know what they like.
When such people stop by your store, what will you do to encourage them to browse?
It’s well known that color attracts the eye, and this holds true for color print ads as well. Even if you think an area is cluttered with such ads, there’s a reason they’re there: it’s because they still work. Making a color print ad can announce your company’s presence to your client base. The colors you use, the size and font of the text, even the type of paper your ad is printed on will tell the customer who you are and why you want their business. Each person walking down the street might be a potential client, and your print ad should try to convince them to learn more about you.
These forms of print ads are easily the most effective method of gaining those immediate, spur-of-the-moment sales.
Print ads have a way of encouraging the customer that very second that they should come and see what you have for them, and what the benefit would be of purchasing from you. That attention-grabbing, full-color print ad with a unique design will be quite effective at attracting new customers who are looking for a friendly store with good quality items.
It’s good to keep an eye out for future sales, but don’t forget the things you can do right now to boost your bottom line. Examine the foot traffic just outside your store, and concentrate on a technique that will capture their eye.