What Are AMP Pages?

What are the AMP pages and how do we use them to our benefit? Amp stands for accelerated mobile pages. They are a type of mobile page developed by google, basically to speed up your website on mobile phones. There are other ways to do it but this one is considered the official way by google. Since mobile traffic is increasing every day, you need to understand how to create proper content for mobile users and how amp pages can help you in that process. Amp pages are extremely versatile and can be used to achieve almost any result. That’s why we wanted to step up and take a closer look at these so-called ‘amp pages’ in this blog post. So let’s get started! 

What exactly is an ‘accelerated mobile page’?

blue and white logo guessing game

An initiative from Google and Twitter called an Accelerated Mobile Page aims to provide extremely quick mobile pages. It is essentially a simplified version of HTML, or “diet HTML,” to put it another way.  However, at its core, it is an HTML page with a focus on being extremely lightweight and loading quickly. 

Thus, this initiative has been launched by Google, Twitter, and several other businesses in reaction to initiatives like Facebook Instant Articles from Facebook, Apple News, and so forth. It is intended that this serve as an open reply. As a result, the project is open source and contains various open features.

Why is AMP so quick?

Tom: Definitely. It’s like a diet HTML, as Will mentioned. As a result, you simply cannot use some HTML tags. Things like forms are available. A condensed version of CSS must also be used. The majority of CSS can be utilized, although some elements fall outside of recommended practices and cannot be used. In that case, JavaScript is essentially prohibited. You must use the pre-made JavaScript library they give you, which offers features like lazy loading.

The platform as a whole is therefore thought to be intended solely for readability and speed. Images, for example, load only after being scrolled into view, which JavaScript takes care of for you.

How does it function on a mobile device?

So, using this simplified version of HTML, create a page on your domain. So we’ve cited the Guardian here if you would like to witness this in action. One of the original reference partners was them. Any news article on the Guardian website can display AMP HTML by adding /amp to the end of the URL. It is displayed in conjunction with the AMP HTML link.

That is the hosted AMP, then. That’s unrelated to Google in any way. That is simple to perform and is intended to be quicker. However, as part of the transaction, they have also launched this free hosted cached platform, which is referred to as static here.

How page speed affects bounce rate?

When calculating the bounce rate for mobile web pages, speed is a key component. It’s vital to note that speed is mainly taken into account in two aspects for mobile site bounce rates, namely DOM ready time and full-page load time before we go any further.

1. DOM ready time: The DOM ready time measures how long it takes for the browser to acquire and interpret a page’s HTML code and is the best indicator of bounce rate.

2. Full-page load time: This refers to the time it takes for a webpage’s pictures, fonts, CSS, and other elements to fully load. A full-page load that is quicker results in a decreased bounce rate.

SERPs-related effects

Father and Son with Tablet and Laptop

Let’s now discuss how this might appear in search results. First off, based on what we currently know, it appears to be a mobile-only app. It dragged along your mobile whiteboard to show you because it’s obvious from the name, Accelerated Mobile Pages. On a mobile device, tablet, or phablet we’re not exactly sure what format this is the AMP version.

It discusses having mobility. It hasn’t even been launched yet. However, in the demo we’ve seen, it appears as a carousel above the standard blue links, usually for searches connected to the news, because the majority of this is centered on reading articles.

When you use the AMP format for mobile pages, you get:

1. Improved performance and user experience: Pages built with the open-source AMP program load almost immediately, providing users with a seamless, more immersive experience on both their mobile devices and desktop computers.

2. Flexibility and results: Companies can choose which technology providers to work with while preserving and enhancing KPIs. They can also choose how to deliver their material.


An AMP page is a combination of HTML, CSS, and Javascript that offers the best-performing web page for any given scenario. It’s designed to take speed and performance to a new level by allowing pages to load even faster. The content of an AMP page loads lightning fast and can be put together using something very similar to what you might normally use on a regular website.