There are so many aspects of marketing that a business owner must be aware of. However, one of the biggest and most overlooked is the mindset part.
Marketing is just an application of the right marketing technique in the right scenario. And the bigger picture is to have the right strategy in place.
By gaining clarity on both the traditional marketing vs. digital marketing perspective, a company can then gain a clearer understanding of which marketing approach is most appropriate and how best it should be implemented. For example, if you choose to utilize social media marketing to expand your brand and reach out to your target audience, you can do so yourself or employ a reputable digital marketing agency such as LYFE Marketing to handle it for you. Or maybe you’re an e-commerce company looking to increase the visibility of your product, service or even information; in this case, hiring an SEO company that specializes in search engine optimization would be a smart move.
In either situation, having the correct mindset is important. When it comes to traditional marketing, marketers try to identify their target audience. They determine the demographic or target group that they will cater to using various methods including research and surveys. Marketing experts also keep track of what keywords or phrases their customers are using to find what they need. Once marketers have identified their target audience, marketers try to appeal to their sensibilities or make their offers appealing to gain the most sales.
But when it comes to Internet marketing, marketers have to be cognizant of another prevailing trend – consumerism. While some still believe that consumers make decisions based on needs, other marketers have turned to social media marketing in order to reach out to the masses. This type of marketing entails running print ads, television commercials and Internet pop-ups. Since most consumers spend a few minutes online per day, any marketer that has an online presence must be aware of how to reach out to this new set of consumers.
The truth is that Internet marketing is not different from traditional marketing.
It just involves making sure that your message reaches out to as many potential consumers as possible. Internet marketers must come up with creative ways to market their products or services to target market groups. Marketers know that the key to success is in reaching out to as many potential consumers as possible.
When it comes to Internet marketing, there are two types of audience – buyers and non-buyers.
Buyers are those who purchase the product or service on which the marketing message is being disseminated. Non-buyers are people who will not buy the product or service on which the marketing message is being disseminated. Most Internet marketers understand this difference and try to reach out to these non-buyers. However, with traditional marketing, non-buyers can also be reached by using print ads, television spots and other forms of traditional marketing.
One of the techniques used by Internet marketers to reach out to consumers is print advertising.
While print ads are effective for many consumers, they are not as effective for some. There are some Internet marketers who choose to use only print ads to market their products or services to the masses, but even these efforts sometimes prove to be futile. It all depends on the kind of consumer that a marketer is. For example, a print ad that contains relevant pictures and a catchy headline can definitely influence the buying decision of some consumers, but if the same advertisement was shown to a group of elderly consumers, it might not have a very good effect.
Inbound marketing is more about personal interaction than promoting products.
Internet marketers, on the other hand, make use of various tools and technologies such as search engine optimization and pay-per-click programs to improve the visibility of their websites and increase the number of visitors to their sites. These Internet marketers often work with a team of professionals to reach out to as many consumers as possible. However, unlike traditional marketing strategies, inbound marketing is more targeted and more direct. Although Internet marketers have access to various tools to reach out to the audience they are targeting, they still need to keep in mind that this strategy does not directly involve the audience.