Mission Statement – Does It Help Achieve Goals?

By Nino Gogitdze

Any company’s goal is to establish itself in the local or international market and gain customer loyalty, which is impossible without paying close attention to its products and their perceived benefits. Buyers are more likely to call or visit companies they perceive to be successful. Companies introduce the values ​​and mission of their organization using the mission statement, which is their primary image and a brief description of the fundamental purpose of the company. It explains the company’s purpose and answers why it is vital for the community.

As a rule, each business needs to have a clear statement about its purpose. You can consider a mission statement as a mix of what, how, and why your company does what it does. Here is a straightforward guide with the specific models for composing the mission statement for your company. 

Why a mission statement is necessary?

A mission statement is a short sentence, like a slogan or a motto, that characterizes the presence of a business, non-profit, government association, or any other organization. Statements of purpose get at the core of why an organization exists, not how it does it. A view of purpose isn’t a field-tested strategy that clarifies how the company will make money; instead it shows what characterizes the inspiration and motivation to turn into a profit.

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It’s critical to try not to confuse a mission statement with a vision statement. The thing that matters is that a mission statement concentrates on an organization’s current state while a vision statement centers around an organization’s future. The first one responds to “Who are we?” and the second one answers the question “Where are we going?”

Step by step instructions  to compose a mission statement

Describe what your company does on the market

There should be nothing extravagant here. State it in simple words. What products or services does your business provide?

Describe how your company does everything

It’s important to note that you’re not looking for a point-by-point description of your business. You’re looking for a portrayal of how your business works, an insight into your operation. It typically requires focusing on at least one of your fundamental beliefs. So think about a list of the fundamental beliefs that are critical to express in your business.

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What Are Mission Statement Examples?

Examples show the organization’s motivation. It can be like selling great quality shoes, providing educational services that give all kids a chance at academic achievements, sustainably growing vegetables naturally. A mission statement should set an example for others to follow in your organization’s path.

Why Your Company Does What It Does

It is the piece of your mission statement that depicts your spark—the enthusiasm behind your business. What is the reason behind your company’s mission. For some people, it may mean describing why the business was started in the first place.

Set Your New Mission Statement to Work

Whenever you’ve made your business’ new mission statement, you’ll need to give it something to do immediately. Besides coordinating your business’ operation, you need your intentions to be showcased to every individual who works in or cooperates with your business, as the assertion of why your business exists also discloses why they would need to work with you.

A few organizations venture to such an extreme to make their mission statements visible to every individual target consumer. If you don’t do anything else, you should ensure that your mission statement is profoundly noticeable on your business premises, website, and all your advertising platforms. A decent mission statement isn’t only a motto or slogan; it’s establishing your presence. It’s a guide for the consumers who are familiar with your beliefs.

Examples of Famously Successful Mission Statements

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Tesla: “To accelerate the world’s transition to sustainable energy.”

Facebook: “To give people the power to build community and bring the world closer together.”

Starbucks: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time turn.” Isn’t it really inspirational? Don’t you think so? 

The questions you need to answer when you are writing your Personal Mission Statement

A significant and inspiring mission statement isn’t something you can pull out of nowhere. You can start by asking yourself these questions that will draw you nearer to making the perfect mission statement:

  •  What is essential to the company? How is your life associated with those things?
  •  Where would I like the organization to be in the future, and why? 
  • What is “the best” outcome for my organization? Portray your most ideal outcome. It is a perfect opportunity to dream on.
  •  How would you need individuals to portray your business? Think of a couple of words people should use to describe your organization.
  • What sort of heritage would I like to leave behind? How will the organization be remembered after hundreds of years?

What is a personal mission, and how can you create it?

 It’s a great challenge to find a personal mission for you. Here are a few models like Creating opportunities for today’s youth, encouraging everyone during interaction daily, making positive changes during teaching, etc.

What is the difference between Vision and Mission Statements? 

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The defining characteristics of a vision statement is that it concentrates on tomorrow, what an organization wants to achieve or become in the future. A mission statement focuses on the present, on today, and what an organization does for achieving it. Both are vital in directing goals, and both are fundamental in coordinating objectives.

What is the point of the mission statement? 

Your statement drives the organization. It is your specialty, and the center of the business. Your goals are derived from your mission statement, and the road to achieve them is mapped by it. Additionally, it shapes your organization’s way of conducting business.

A mission statement show answer these questions:

What do we do? Who and how do we serve?

This trickle-down impact of a mission statement affirms its worth at any organization. According to it, you can rapidly perceive how a vital mission rouses a group to progress. It unites the entire team towards achieving a similar purpose in fulfilling the mission statement. A weak mission or a company without a task has a negative impact. The effect it has on a company is almost palpable.

What is a Vision statement, and what does it mean for the organization’s future?

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Your vision statement provides the organization guidance for progress. It is the business’s plan that gives reason and purpose to your company’s future. The vision statement is about what you need to turn to. It’s optimistic.

Vision statement questions are: What is our dream? What are our hopes? What issue would we say we are addressing for everyone’s benefit? Who and what are we trying to change? The vision statement advances development. A strong vision increases innovation and helps the team to focus on the company’s goal.

On the other side, an absence of vision means stagnating, moving with no sense of purpose. A company can’t survive without it.

Here are some famous examples:

Tesla has the mission to accelerate the world’s transition to sustainable energy. Its vision is “to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.” The two statements complement each other, and they can progressively adapt to contemporary trends.

Amazon’s mission is “to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximize their success.” Its vision, on the other hand, is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” They clearly owe their success to their mission and vision that cater to the wants of their target consumers.

An example of mission statements outside of business

Mission statements outline the schools’ values. They provide the apparent ethos of their school to interested parents. School mission statements clarify what the school is currently doing to accomplish its vision. Schools need both vision and mission statement ideas to show their local area and potential students/parents their best qualities and advantages. Everyday words in school vision statements are global, achieve, Christian, skills, safe, etc.

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Thus, the success of any company requires the right vision and mission statement to help it define goals and unique ways to achieve them. As the mission statement demonstrates the company’s vision to clients, it finds a way to change their perception of the company. The future of any small or large business without a mission statement is doomed.

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