Simply put, situational marketing is advertising that specifically is designed around a person, circumstances, and need.
No longer one-size-fits all, situational marketing is tailor-made to a particular audience and specific need. For example, there are “reticent” markets that respond best to certain types of advertising. This is great because it cuts down on the cost of traditional television, radio, and other types of advertising.
What makes situational marketing so successful?
Perhaps it is because it is the best time to market. You’ve got those great weather conditions, the beach, and the ocean in your area. By being so accessible, it’s the perfect opportunity for you to create the perfect marketing strategy.
Now that you have those great weather and location-based marketing days, what do you do to create an effective situational marketing strategy?
Well, the first thing you can do is to create an event calendar that you can use to advertise any type of business. Now, this doesn’t mean you’re going to need a website, just a simple calendar that you can access from any computer at any time is perfect. If you have an event, you will want to update it regularly, so consider printing new events on the calendar on a regular basis to remind your customers of your availability.
Another way you can create a good situational marketing plan is by creating a series of press releases. Why?
Well, the reason that these press releases are so effective is because they provide the perfect opportunity to expose your products and services. You write the release, include your contact information, and then send it out. However, instead of sending it out to just a few local media outlets, consider sending it out to a wider network including newspapers, magazines, radio stations, TV stations, and even internet sites.
You may be wondering why you’d want to send out a press release to a variety of different media outlets when you’re trying to sell your product or service.
Well, if you’re a small business, you’re probably in a very targeted market, but if you’re a larger business, you have a wider base of possible customers. When you send out a press release with your contact information, anyone who reads it may be interested in learning more about you and what you’re doing. Chances are if they’re reading a press release from a larger business, they already know a lot about your company.
What’s also important when writing a press release is to make sure your information is relevant.
You’re not trying to sell your business or promote yourself, so don’t waste your time writing about trends that don’t have anything to do with your business. The only time you should mention your business is to bring up certain points. For example, if you’re marketing golf equipment, you may want to mention how great the latest products on the market are and why they’re better than the last ones you’ve tried.
You also want to make sure the information you include is factual.
Don’t take any shortcuts and include false information about your company, product or service. If you don’t proofread your materials, do so before sending them out. In addition, remember that just because it’s factual doesn’t mean it’s good. Even if your company has the best products in the world, if people don’t think your product works, you won’t be able to get people to buy it.
Overall, situational marketing isn’t a difficult concept to grasp. It’s basically a way of using advertising materials to spread the word about your business. The more exposure your company gets, the better off you will be. Just keep in mind, if you’re new to online marketing, it can take some time to learn how to use this effectively.