In planning your product launch timeline you must ensure that all the elements of the campaign are in place and working together as effectively as possible. This includes marketing, public relations, promotions, distribution, and tracking. Here are some things to keep in mind when you are creating a launch plan.
Prioritize activities and tasks that have the greatest impact on your ultimate goals (e.g. hit $300K in sales in four weeks). Then, focus on projects and tasks that have a lesser impact but have a similarly large impact on reaching your goals.
Project management plays an integral part in creating a successful product launch timeline.
Project management software should be used to streamline and manage the schedule and resource requirements associated with the various phases of the project. Team effort is essential when launching new products. You want to build a powerful infrastructure that can help you move forward towards meeting your goals.
Make sure you track everything.
Tracking what is going on with the project is critical. If you do not track where you are, then how can you make sure you are moving in the right direction? Tracking allows you to evaluate the effectiveness of each component, which enables you to make sure you are on target with the timeline and budget. If you do not have a well-designed product launch timeline it is difficult to make sure you hit all of the important milestones and hit your goals.
Define your market.
Consider your market when defining your launch timing, scope, and tactics. It is important that you determine who your target market will be early on in your process so that you can make sure that you are planning for successful product launches which reach and delight your customers. Consider who you will sell to during this launch and who you will direct marketing to as well.
Create your marketing plan.
Your marketing plan will help you define your goals, establish your strategy, and monitor how your marketing efforts are contributing to your new product launch. Marketing is the vehicle through which you reach out to the public. If you do not include a marketing plan during your launch, then you are leaving a big opportunity on the table to someone else.
The creation of a successful launch depends upon the involvement from various teams within your organization. Teams need to communicate with one another during the course of the launch. You cannot execute your marketing or product development activities effectively if you do not have input from your customer insight teams, your technical teams, and your people’s departments. Make sure that your organizational structures allow these various teams the space to operate as a cross-functional team.
Product Launch Timeline
Keep your timeline straight! Product launch timeline plans are crucial to the success of your product development and marketing efforts. Make sure that your marketing plan lays out the general sequence of events that will occur before, during, and after your launch date.
Prior planning allows you to consider the broad scope of work you must accomplish to get to your target market. By setting a time limit on your project, you can more effectively determine which jobs-to-be-done and when you need to complete them. In addition, you can more accurately plan the scope of your activities and who is responsible for them. By developing a detailed schedule, you can ensure that there is enough time to complete each task involved in creating your launch plan.
Marketing plans also help you achieve a set number of goals. It is critical that you set a target number of new customers and followers for your business to enjoy significant success. As part of the marketing strategy, you may also want to consider the actions you will take to generate new leads, test markets, and drive traffic to your new product or service landing page. When you outline your marketing objectives, consider the time it will take to achieve your goals and measure your progress against them.
Product launches should proceed as quickly as possible so that you can evaluate how well you have achieved your goals. This process should also include an analysis of your marketing and customer acquisition strategies. You can use your assessment report to make quick changes and re-estimate your progress. A great way to do this is to compare the initial target market size with the final size of the product market before creating your launch plan, analyze the results of your efforts in terms of leads and followers, and identify what marketing tasks remain to be completed.
Scoping down the details.
Once you have determined the strategy for creating your launch plan and your launch timeline, you will still need to go through the details of your plans. A critical component of your plan is an inventory of the tasks you must accomplish and a list of the people to whom you will distribute the product. This inventory will allow you to stay on track and give you a sense of progress toward your goals. An essential part of this inventory is the people to whom you will provide access to help with the tasks you assigned to them, the amount of information they will need to do their jobs, and the date by which you will require their services.