Digital marketing is any type of marketing which uses the internet to reach potential customers. Companies use Search Engine Optimization, blogs, email, online surveys, television advertising, and social networking to connect with possible customers. In recent years, traditional marketing has continued to boom, due to the exponential growth of mobile phone usage and the mass adoption of smartphones. Both digital and traditional marketing has proven to be effective ways to attract new customers and keep current customers coming back.
Although digital and traditional marketing continue to have a strong presence in today’s marketplace, there are obvious differences between the two. The old adage that “The customer is always right” still holds true, although marketers now know how to cater to the interests of individual customers and target specific audiences.
Here are some key differences between the two marketing strategies:
Social Media: One of the biggest trends in digital marketing is social media.
People use Facebook, Twitter, LinkedIn, Pinterest and other social media sites to share information about their lives and what they are doing. Brands and companies who have an online presence find that these sites are a great way to interact with their consumers. On the flip side, traditional marketing often relies on television commercials and magazine ads. Both of these methods tend to be very time consuming, but it seems like people will spend the extra time reading about and connecting with the brand.
Content Marketing: Content marketing relies on videos, articles, podcasting, and blogs to deliver relevant information to their audience.
Traditional marketing often makes a video about the company or brand at the end of an article. This not only brings the reader more information about the company, but also reinforces the product or service. However, social media sites such as YouTube and Facebook allow users to interact with a brand or product in a more personal and one-to-one setting. Brands are able to get their audience in front of them, showing them in real time what they are saying, what they are selling, and how they do business. While this may sound good in theory, many times brands forget that they need to engage their audience and create content.
Content marketing can take time to deliver results, so it’s important to start implementing it as soon as possible. The same applies to traditional marketing strategies. Both methods can take months to see results depending on the size of the audience. When using Facebook, Twitter, LinkedIn, and other social media sites to promote your company, make sure you start building relationships with your audience as soon as possible.
Cost-Effective: It might be true that content marketing campaigns are more time consuming and expensive than traditional campaigns, but this is simply because users do not want to wait for a commercial break.
Instead, they simply check their email and go to the site they are most interested in, or search for it on a search engine. This makes it a great opportunity to target your audience quickly. Not only that, but the cost-effectiveness is much higher when compared to pay-per-click. Unlike pay-per-click, content marketing campaigns do not have to cost an arm and a leg just to make a profit.
Flexible: Content marketing allows online businesses to reach out to their audience in a way they never could before.
They no longer need to limit themselves to traditional marketing techniques such as radio and television advertisements. In addition to these traditional marketing methods, social media channels can help businesses reach out to their target audience online. With a combined effort from content marketing and online marketing, businesses can increase the number of people that they connect with on a daily basis. In fact, social media channels such as Facebook and Twitter have been known to drive hundreds of thousands of new customers to a business each day.
So there you have it. Social media is more than just a fad. It is a complete marketing strategy that is starting to take over the online marketing game. If you haven’t already jumped on the online bandwagon, it is high time you did so. Take control of your brand and start using Instagram for digital marketing.