Situational Marketing is the usage of a news feed as part of your marketing campaign to promote your online product.
The simplest example would be the 2021 Olympics in Sochi, only one ring didn’t open at the opening ceremony. This news quickly spread around the globe and was being used by many brands (even foreign ones) as part of their marketing strategies. You must have seen similar examples when the football World Cup comes to town. A small isolated event becomes the talk of the city, and then when the World Cup season begins everything starts to get heated up again.
In the case of the Olympics, situational marketing would work perfectly because it reaches out to a specific audience. All those participating in the games are in the same boat – they are looking for information on how to get ready for the games. Their only goal is to be the best and that includes getting fit, building up their muscles, and having fun. However, if your brand falls into this category, you can use the news feed of your platform to target this audience and deliver your message directly to them.
Many brands overlook this very viable opportunity and treat it as if it is not viable at all.
With the rise of social networks, it is very easy to reach out to many brands and their target audiences using the platforms. One of the most effective uses of social media marketing for a brand in situational marketing is reaching out to the young audiences and creating brand awareness for upcoming events or seasons.
The first step in situational marketing is to make sure your company’s brand name is available at the right time.
In this modern marketing environment, no company is too old or too new to be included in this strategy. Most established players can take advantage of this strategy by creating an interactive website where consumers can get to know their brand more. These websites should include both a home page and a landing page. The landing page should provide consumers with information on the brand and what it has to offer. In the case of location-based marketing, it is also important for the brand to have a physical location and consumers will go to that location in order to find out more.
There is still a lot to learn about location-based marketing, but for now, this is how it is being handled by most companies.
This strategy involves making sure your brand is available when the right time comes along. Once a consumer gets to the right place, he should be impressed with the product and be ready to buy. There are many benefits of using this strategy in situational marketing. Below are some of them:
The first benefit is that consumers tend to remember news feeds that are displayed to them regularly.
If your brand keeps up to date with the latest news, there is a great chance that he will remember you. The second benefit is that most people enjoy reading articles on a website and since this is one of the factors that you should use in your situational marketing campaign, there is no doubt that readers will click on these articles. When they click on these articles, they can be directed to your homepage or a special page where they can further explore your products. The third benefit is that through the process of reading articles on your news feed, they might also come across other sources of information that can help them with their decision making process.
The fourth benefit is that a consumer will definitely notice a news feed that has your brand’s name at the top. Since this is what he clicks on, he is more likely to be attracted to your website. The fifth benefit is that he will not only read your brand’s news feed but also your other content that can be found on your website. This will make your website more interesting and valuable to your target audience. The sixth benefit is that your target audience will be able to identify your brand and they can become more interested in your products.
So in a nutshell, situational marketing is a marketing strategy that you can use for your mobile apps.
With this strategy, you are more likely to attract customers because you know your target demographic. You are also able to give them the information that they need to stay loyal to your brand. Finally, you are also able to provide them with other relevant content that can be helpful in their day-to-day lives. Thus, an effective situational marketing for your apps is indeed a smart move.