Marketing is the heart of any business’ survival, no matter its size. There are many kinds and sub-forms of marketing, both offline and online. It has been said that marketing is a numbers game, so the more you advertise, the more you must advertise. That is not always the case, though, and often marketing is an art of balance. There is no exact formula for marketing success. You need to find your own way.
A marketing strategy refers to the mix of techniques that you will use to communicate with potential customers. There are marketing strategies in every field, but there are some essentials that almost all marketers agree on. These include:
In digital marketing the focus is on creating new products and content in digital formats. There is no inventory, and distribution can occur on an Internet-connected platform. The best channels are those that give you the maximum return for your marketing dollars, while also having the lowest cost and the greatest channel visibility. There are multiple ways to promote your digital products and content such as blogs, video production, podcasting, and social media marketing.
The second kind of marketing is called social media marketing. It is about building relationships with customers, prospects and clients through social channels such as Facebook, Twitter, LinkedIn, YouTube and others. A great lover of social media is a person who knows how to reach their customer from the perspective of a real customer, and not just a brand or product person.
An advertising campaign that uses television commercials, newspaper ads, radio ads, brochures, magazines, and even celebrities’ personal appearances can be called “traditional marketing.” It is about sending the right message at the right time. It is predictable, time-consuming and it doesn’t guarantee results. People tend to ignore or delete junk mail, but they will remember a TV or magazine ad if it was made professionally, if it looks well put together, and if the message was relevant to what they were looking for.
The fourth type of marketing is called digital media marketing (DMM). This is marketing that is used primarily online. Digital media marketing usually refers to email marketing, online advertising, pay per click advertising, sponsored search engine marketing, and display advertising. It includes everything from email marketing to mobile marketing to web content marketing to online collaboration and social media sharing. Digital marketing is a highly skilled business that requires an investment in staff and equipment, expertise in existing technologies and knowledge of new technologies.
The fifth, and probably the most important, form of digital marketing is “e-marketing.” E-marketing is basically the complete opposite of traditional advertising. It is marketing online using electronic means, such as email, instant messaging, websites, blogs, and social networking sites. E-marketing is the future of marketing and has become one of the most important parts of marketing today.
Regardless of the type of marketing that you decide to do for your brand, it is vitally important that your marketing strategy is one that focuses on meeting the customer’s specific needs.
Each different type of marketing has its own goals, its own unique set of metrics, and it has very different requirements for success. You need to ask yourself what your brand is trying to accomplish, and how you plan to make it happen. Only then will you be able to truly understand the importance of your marketing dollars and be able to fully reap the rewards.
There are several ways that you can go about marketing your brand effectively.
First, there is direct marketing, which includes the use of a marketing and advertising agency. A marketing and advertising agency can work with you to create a cohesive marketing strategy based on your product and services. They can help you design effective ads, place them in spots where they will be noticed, track results, and determine whether or not the investment was worth it.
A more common form of marketing comes in the form of relationship marketing, also known as brand activation. Relationship marketing is simply building a level of trust and relationship within your market. The goal is to be seen as an expert in your field. In order to do this, marketers often work with consumers themselves by placing ads in their shops, on their television screens, or placing free samples in store windows. In return, marketers get a steady stream of interested customers, who are then sent into your stores or promoted on your website. When done correctly, relationship marketing can really help boost sales and increase your brand’s visibility.
Although most people associate the concept of marketing with television advertisements and magazine ads, there is a lot more that you can do to promote your brand and increase awareness. In fact, it is very important to get out and meet your customers in order to generate interest in your products. You can do this by holding product launches, having tastings, hosting parties, and sending out press releases to all your contacts. If you have never created an advertising plan, it is time to do so.