If you own or work in the marketing industry, you probably have heard the term “marketing system.” But how do you know what one you need? Is there a clear answer as to what a marketing system is? The fact is that there are so many different kinds of marketing systems out there that it can be hard to pinpoint which ones would benefit your company the most. However, a proper marketing system is any set of tactics or systems that allow many market participants to reach and provide for: providing buyers and sellers with more options and making transactions easier.
A hybrid marketing system
There are two main types of marketing systems to consider. One type of marketing system is a hybrid. A hybrid marketing system takes the best features of established marketing strategies and combines them into a new package. Hybrid marketing systems allow the implementation of specific strategies without needing to change entire business models.
One example of a hybrid marketing system is lead generation through email marketing. Lead generation through email marketing allows you to create an effective marketing strategy without changing your business models. Instead, you change how you generate and transmit your sales letter or ad. Instead, you might use an opt-in page on your site where visitors can input their information so that you can send them future offers. You might also use a form on your website where they can sign up for more information. With a lead generation through email marketing strategy, you combine two potent tools to give you a powerful marketing system.
Mobile marketing systems
Another example of a marketing system that combines established marketing techniques and, e.g., traditional direct mail marketing is an SMS mobile marketing system. Mobile marketing systems allow you to reach people through their cell phone, which they are more likely to keep around and be available to if you send out an SMS message. This can be especially beneficial to companies with a brick-and-mortar presence but who have a solid online presence.
The most effective marketing systems are typically integrated with, e.g., search engine optimization, pay-per-click advertising, and, e.g., social media marketing. You can easily see how these various components complement each other and build upon each other to provide you with a highly targeted audience who are highly motivated to purchase from you. For example, suppose your website does not receive much traffic. In that case, you can easily take action by signing up to receive free reports or other offers relevant to your market to market to this audience using pay-per-click and search engine optimization strategies.
On the other hand, you may need a lot of traffic to achieve success. In that case, you can target this traffic to a particular group of people using, e.g., social marketing systems and, e.g., article marketing.
The practicality of vertical marketing systems
Many businesses that are not familiar with vertical marketing systems think they are too complicated to work together. This is simply untrue because they are pretty simple, as in an administered vertical marketing system, you can use almost every aspect of your business. This includes creating a good web design, writing compelling sales copy, tracking visitor behavior, and measuring customer satisfaction. Even better, most of these components are free! Once you’ve learned how to work together, you can save lots of money on hiring additional help for your marketing tasks.
There is no secret on how to create a profitable marketing system. All successful businesses use marketing systems to attract new potential customers. This is how they stay in business for years. It is also why many top brands have become household names, because of their consistent presence on the Internet and their ability to succeed in connecting with their target customers successfully. If you want to be just like them, you need to learn how to implement a marketing system into your business and reap all the benefits that it has to offer.