Everyone knows that without content you cannot make any money online. You need to constantly crank it out if you want to run the information marketing business model. You want information online and other people want it too. But, we all know how hard it is to create valuable content, as it can take up most of your daily time. Now, we’re not going to help you with content creation tips in this article, but we are going to help you with the content distribution process. If you asked us how to get your stuff in front of an audience, get more traffic and make more money, here are some effective ways to do it. Let’s take a look at how to distribute content effectively.
Digital Marketing Guest Post on Other Websites for Added Exposure
One of the best ways to distribute your content is to do guest blogging. You’ve probably heard about this strategy a number of times recently. It’s not without reason, because guest blogging is rapidly becoming one of the most popular internet marketing strategies to get quality traffic.
The concept is simple; you search for the popular blog owners in your niche (other niches too) and find out whether they offer the opportunity for other blog owners like you to publish content on their popular, traffic-rich blog. It’s a win-win situation because all blog owners know how hard it is to crank out high quality blog posts full of useful information daily. Now you have the chance to get your content live on a popular blog and get targeted (very important) traffic coming to your own website.
Post Your Content To Blogging Communities To Scale up Your Audience Size
If you’re publishing your content on only one website or blog online then you’re most likely not getting much traffic. If you’re publishing it on at least 10 different websites, then you have much greater chances of getting massive traffic, right?
Well, a really simple way to gain extra exposure would be to join some of the blogging communities, just search for them online. To find new joint venture opportunities, get more targeted traffic or just make new blogging friends, these are great.
eBook Syndication: Convert Your Existing Content Into a Single PDF
To get even more exposure, you could utilize something that’s called e-Book syndication to distribute content. The idea behind it is to take your existing content and convert it into a PDF format. Thus, you’re creating a PDF eBook. Generally, any article will do the work. It isn’t necessary to create 2000-word PDFs. Focus on quality content and you’ll be doing a very good job.
This strategy alone could bring you in 100’s of new subscribers for every article you write. Other than that, you could use one of the many free word-to-PDF converters on the internet. Next, when you’ve converted the document into a PDF, you need some e-Book directories.
The beauty of the eBook syndication strategy is that there’s not too much work involved because you’re using your existing content. Also, don’t forget to make some kind of a promotion at the end of your PDF report. Otherwise, there’s no big point in creating these PDF e-Books and loosing the visitor.
Document Sharing Websites Provide Extra Distribution for Your eBook
This is an extension of the previous strategy. Although the name has changed, the idea is basically, the same. You take your existing article or blog post, or visual material and submit it to the document sharing sites.
If you’ve already created the e-Book or report, find document sharing websites and share your content there.
Joint Ventures To Distribute Content Through Your Email Newsletter Campaigns
Joint ventures are a great way to grow your business. There are many people who already use JV’s to their advantage. But, how can they be helpful to get your content in front of a completely new audience? Simply, a great way would be to leverage their email list.
Some lists are big, some are small, some are responsive, others are not, but the point is that you could exploit those lists. Let’s say you have an e-Book or PDF report. (And it is much better if it contains valuable information.) It’s important to go the extra mile when trying to create a JV relationship. This means that you should offer your very best content.
Fundamentally, all you have to do is take that e-Book or PDF report and write them an e-mail offering them your content. The key here is to do it for free. You’re not selling them anything here.
Tell them that you want to give them your best stuff for free, but in return you get free exposure to their audience. They could promote your e-Book or PDF report to their email list. Offer it as a bonus somewhere on their website or on the thank-you page after someone has bought from an item from them. There are many possibilities to leverage their online property. Depending on how big their list is, but you could easily get 100’s of extra visitors from one good email promotion. Many of them would join your own email newsletter.
What To Do Next
The next step for you to distribute your content would be to check out some of the aforementioned content distribution strategies. We’re not saying that you should go ahead and try them all at once. The best bet would be to focus on only one or maybe two in the beginning – to become familiar with the “game”. After that, you can move on to the next strategy.