What is an Outsourced CMO and how does it affect you?
Many companies that have outsourced their call center business are very focused on saving money. However, money is just one of the benefits to outsourced CMO services. An outsourced CMO can help your company save a significant amount of time and money because of all of the telecommunication time saved through outsourcing. How is this possible? Let’s find out.
In outsourcing an outsourced CMO, you are not losing any productivity. In fact, it is the opposite. With a fully staffed call center, your marketing team will have the luxury of time during normal business hours to focus on the other areas of your business that do not include telemarketing.
So, what is an outsourced CMO and how can it benefit your business?
An outsourced CMO, or chief marketing officer, is typically a telecommuting leader within a company who takes on the responsibility of performing additional responsibilities for their company while still being kept fully staffed in the normal role of their position. A number of companies, especially start-ups, choose to outsource these positions because there is usually a great deal of turnover in the company, so it takes many years to develop even one strong Chief Marketing Officer. An outsourced cmo is usually a much stronger candidate because it already has had a great number of successes, establishing itself as an expert in the area of telemarketing.
Another benefit to outsourcing your outsourced CMO is that it can help you focus your resources in the most effective and strategic ways.
If you are spending a lot of time developing strategies, then you might have time to focus on building out your customer base or improving the effectiveness of your social media strategy. If your company has a great content marketing strategy and a great CPA strategy in place, then you might not have the time to focus on all of those things individually. When you outsource your insured cmo, then you will be able to set aside a few hours a week to work on these strategies or content marketing.
One of the benefits to outsourcing your insured to is that you will be working with someone who understands how to manage a social media marketing plan effectively.
If you are inexperienced or simply don’t have time to work on this effectively, then hiring a Chief Marketing Officer or your Chief Financial Officer could be the best decision that you make. Many companies have outsourced their two marketing plans in the past to find success, but did not see the benefits and pitfalls of this strategy until they reached the stage where it could become quite expensive. Outsourcing allows you to set aside time to work on your strategy so that you can improve it and get to the top of the mountain quicker than if you were trying to do it on your own.
The biggest benefit of outsourcing your CMO is the cost benefit.
If you hire someone full-time, then you will end up paying for that person’s training, their benefits, their health insurance, and even their childcare if you happen to have any children at home. Not only is the salary higher when you hire someone full-time, but you will also be paying for that person’s health insurance, which can be quite high, as well as benefits and childcare, which are all costs that can eat up a good chunk of your profits. When you outsource your insured CMOs, you will be able to use the money that you would normally pay for a Chief Marketing Officer or Chief Financial Officer to instead pay for the salary of your entire team. It will free up more money for your business to invest back into your business, which will allow it to expand and get more customers.
Another great advantage of using a full-time outsourced CMO is that they will be working in the best office space possible, allowing them to maximize their productivity.
A full-time position will require that the individual work outside of their home, which may be inconvenient, as well as taking up a considerable portion of their time. Hiring an in-house position will allow you to have the same benefits as a full-time one, and they will be working in their office, so that they will know exactly where they’re going during the day. A great advantage of getting an outsourced cmo is that you will be guaranteed an extremely consistent workforce that is always on the ball.
Finally, an in-house CMO will save you money because you will not need to provide your employees with benefits and any type of training.
With outsourcing, you can completely cut these costs in half, which means more profit for your company. Not to mention that outsourcing is more efficient than paying a full-time CMO. An outsourced CMO is usually much cheaper and will typically have a much higher turn-around time than an in-house CMO. If you’re looking to increase your bottom line, then outsourcing should be your number one choice!