Tuesday, October 3, 2023
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Why Are Internal Links Important For SEO

Why are internal links important for SEO? Internal links are a critical part of any SEO strategy. They help establish authority for your brand name, and they make it easier for people to get the information they want from the page you’re linking to. In this post, we will explain why internal links are important in your content marketing strategy and share some tips on how to create them.

Internal links are links from one page on a website to another page on the same website. They’re an important part of SEO because they help Google and other search engines understand your website’s structure and the relationships between its pages. When you use internal links strategically, you can funnel search engine crawlers and visitors to the pages that you want them to see.

Think about it this way: if you’re writing a blog post about how to make a perfect egg salad sandwich, you might want to include a link to your recipe for egg salad in the post. That way, readers can easily click through to the recipe and try it out for themselves. And if they like it, they might stick around on your website to check out some of your other posts.

Internal links are important for SEO because they help Google better understand your website. Think of them as a way of telling Google, “This is important, and you should pay attention to it.”

When you include internal links on your website, you’re telling Google that the page you’re linking to is important, and you want it to rank in search results. You’re also helping people who visit your website find other pages on your site that might be of interest to them.

So how do you go about including internal links on your website? It’s actually really easy. All you have to do is add a link from one page on your site to another page on your site. You can do this by adding a link in the text or by adding an image with a link.

You’ve probably heard that internal links are important for SEO. But what does that mean, exactly? And more importantly, how do you create effective internal links?

Internal links are simply links on your website that point to other pages on your site. When you create internal links, you’re telling Google that these pages are important and you want them to rank in search results.

But it’s not just about link juice (the SEO term for the power that a link has to pass ranking authority to a page). Internal links also help keep people on your site longer, which can improve your bounce rate and overall website engagement.

So how do you create effective internal links? Here are a few tips:

  • Use keyword-rich anchor text
  • Use descriptive titles for your pages
  • Link to related pages whenever possible

Benefits of Using Internal Linking for SEO

Provides Uninterrupted User Experience

Internal linking provides an uninterrupted user experience. When users are on your site and looking for information, they can easily navigate from one page to another by following the links provided in the text of your articles or posts. This allows them to find what they want without having to search through multiple pages of content or leave your site entirely. Additionally, it makes it easier for people who visit other sites with similar topics (such as those related to yours) because all three sites point back at each other through internal linking—making it easy for readers and viewers alike!

This gives brands an opportunity not only improve their SEO but also provide a seamless user experience across all devices: smartphones/tablets; desktop computers; laptops; tablets etc…

Easy Page Navigation

Internal linking is one of the most effective ways to create a more user-friendly website. It helps users navigate your site and makes it easier for them to find what they’re looking for.

When you use internal linking in a way that’s clear and obvious, it can also increase search engine ranking because Google will see that your page is relevant and valuable enough for people to click on it, which means you’ll get more traffic from search engines like Google.

Helps Google Crawl Your Website

Internal links are also important to Google crawlers because they help it find new content. If a page isn’t linked to from other pages, Google will not be able to crawl it and understand what’s on it. This means that if you don’t provide internal links on your site, then Google won’t know how many other pages there are or where they are located.

Internal linking helps Google crawl your website because these types of links point back at different pages within the same domain (for example: [www.]example-website). This means that when a user lands on one page from another one, both of those URLs are of equal weight. So as long as both pages have been linked properly then each should rank equally well in SERPs (search engine results pages).

Re-engage Visitors

There are times when you may want to re-engage visitors who have left your website, or haven’t visited in a while. For example, if you have an online store and it sells products that are seasonal (e.g., Christmas decorations), then you can use internal linking to send them back to their previous purchases on Amazon instead of sending them elsewhere or showing them something new that may not interest them at all. This way, they will remember what they already wanted from the start—and hopefully buy from you again!

Increases Time on Site

clear hour glass

Internal linking is a great way to increase the time on site. This means that users stay on your site longer, which means they’re more likely to engage with other pages and pages within your website. Additionally, internal linking increases page views—a metric that can have a direct impact on how much money you make from Google ads.

In addition to increasing time spent on each page of your website, internal linking also increases the amount of time people spend reading each individual page by creating links between two or more related pages or articles in one place (for example: “Click here if you want more information about this topic”).

Assists in Reducing Bounce Rate

Bounce rate is the percentage of visitors to your site who leave without visiting other pages. It’s a measure of how well your site is performing, and a high bounce rate can indicate a poorly designed site or poor user experience.

The higher your bounce rate, the more likely it is for users to leave altogether—and if this happens too often, you might need to look into ways to improve it. If users aren’t able to find what they’re looking for on your website with ease and comfortability then chances are good that they’ll bounce off quickly before finding what they’re looking for (which means more potential customers won’t be driving traffic back).

Improves The User Flow

Internal linking improves the user flow by helping visitors navigate your site, find what they are looking for, and find content that is relevant to them. It also helps you get more traffic because it makes sure they stay on your site longer.

Increases Traffic to High-Quality Content

Internal linking helps users find the content they are looking for. It also helps Google find high quality content and increases traffic to it. When you use internal linking in your website, it can help your search engine ranking because it makes your site more accessible to users and search engines alike.

When a user clicks on an internal link from a related article, this causes the website they are visiting to be displayed in another tab or window. If this happens multiple times on one page (an “in-page bounce”), then all of these pages will count towards each other’s rank for that keyword phrase related to what was being searched at that time interval. This means that if someone searches “how do I make coffee?”, then every time they click through an article about coffee brewing methods using Keurig machines as examples would result in them seeing more information about those topics which could possibly help improve their experience while searching online!

a person typing on a laptop with their hands

Link equity is the value of a link to a website. It’s measured by the number of links pointing to a page and their quality, as well as how many pages point back at you.

Link equity can be used to improve rankings for new pages, because Google looks at both “authority” (i.e., influence) and “inbound links” when determining which sites are trustworthy sources for information about your topic or product offerings. In other words: if you have lots of high-quality inbound links pointing at your site, then it’s likely that you’re an authority on whatever it is that you’re writing about—and this will help boost its search engine optimization (SEO) efforts!

Improves Keyword Rankings

You may have heard that keyword rankings are one of the most important factors for improving your site’s SEO. After all, if you rank in Google for a keyword that people are searching for and your competitors don’t, then you’ll be able to get more visitors than them.

But how do you achieve these rankings in the first place? It takes time, effort and knowledge about what makes a website attractive to search engines. If you’re new at this game or don’t have time or resources available (like money), internal linking might be something worth exploring!

Internal links help improve your site’s ability to rank high on SERPs because they help link pages together so they appear more relevant when users perform searches. This allows Googlebot (the search engine bots) access into multiple pages on websites through backlinks instead of just one page per URL which would make it harder for them both share information between each other since there wouldn’t be any direct connections between them anymore!

When it comes to internal links, there are a few common mistakes that you need to avoid if you want to improve your SEO. The first one is linking too much — too many internal links can make your content harder to read, and can put off potential readers from engaging with your content.

Another mistake is not linking at all. Not linking any internal pages signals to search engines that your content is not connected, and this will cause your ranking to suffer. Additionally, you should only be using relevant links, as irrelevant ones will confuse readers and may even cause them to click away from your page.

Lastly, avoid broken and dead-end links—these often occur when webpages get deleted or URLs change without the link being updated. To ensure that all of your internal links are working correctly, use a tool such as Google Search Console or Screaming Frog’s SEO Spider Tool.


Internal links are an easy way to improve your SEO strategy. They take a lot of work and can be complicated, but they will pay off in the long run once you have them set up correctly. If you’re looking for help with setting up internal linking or just want some general tips on how to get started then contact us today!


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