When you refer to marketing, what usually comes to your mind?
Perhaps you may think of advertising campaigns, marketing tools, promotional items, etc. But, when it comes to online marketing, the main idea is the online promotion of the business. Marketing with online means includes website optimization, social media marketing, SEO marketing, PPC marketing, banner advertising, e-marketing, emails and other online promotions.
The difference between traditional marketing and online marketing is the main idea that in traditional marketing there usually is an intention to make more profit.
However, in online marketing there isn’t always an intention to make more profit. For this reason, marketing is not only used to attract customers but also to gain customer satisfaction. Customer satisfaction is one of the key marketing concepts which have been used for a very long time now. If a company wants to be successful and grows fast, then it is imperative that the customers they are attracting must be satisfied with the products or services offered. Satisfied customers are more likely to purchase again and will even recommend the company to others.
Online marketing has achieved remarkable growth because of its reach.
Previously, when you wanted to promote your brand or product, you might need to travel all over the country just to meet potential customers. However, through traditional marketing, you get to reach a specific geographical area. You may also reach a specific demographic. However, if you want to have a global market share, then you have to cater to a global market. And in today’s internet market, this is not possible without online marketing.
Today, thanks to the internet, it is much easier to have access to millions of potential customers from all over the world. Traditional marketing campaigns are now too costly to handle for a small business. Small businesses have to rely on other types of marketing strategies like direct marketing or bulk emailing to gain a broad audience. But online marketing campaigns cost only a fraction of what traditional marketing campaigns would cost. For example, social media marketing could cost less than traditional marketing through a variety of online platforms.
Digital marketing methods have a variety of advantages over traditional campaigns.
Digital marketing methods are less time consuming and flexible. They can be integrated with your current ad campaigns, or you can choose to completely ignore digital marketing methods. Traditional content marketing can be managed by you only when specific ads are designed to fit your target market.
With digital marketing methods, you can reach people from any part of the world. Because your audience is global, you can also expand your business to other regions without having to invest a huge amount. Traditional marketing campaigns may not be able to deliver the same audience across different geographies. In case of a local audience, however, the reach is much smaller. Since it is local, however, local audiences are more likely to respond to your ads.
As more marketers become aware that digital marketing beats traditional marketing in many ways, the competition between them will grow. Marketers will compete for the attention of a local audience, as well as global audiences. Marketers will also have to face stiff competition from local businesses who want to take advantage of the growing number of internet users in their area. So the competition is going to be tough, but if you do everything right, you should be able to dominate the market with your innovative digital marketing campaign.
The bottom line is that traditional marketing still has its benefits.
It can reach a wide audience anywhere in the world. It is more convenient than television commercials or radio ads. Plus, digital marketing does cost less compared to traditional marketing. But in the end, it all comes down to your brand. If your brand is strong enough, it will survive over traditional marketing.