YouTube is the second biggest search engine after Google. That means there are millions of people searching for videos on YouTube. Besides, you may have noticed that when you type a keyword on YouTube, the video-sharing platform recommends several of them.
If you can find the keywords people use to search videos in your niche and optimize for those keywords, you will easily rank well on the search results. YouTube keyword research aims to identify those keywords.
A Step By Step Guide On Finding Youtube Videos
While finding great and easy-to-rank YouTube keywords is hard, it’s possible with the right YouTube keyword strategy. Here are the steps you need to follow:
Determine A Topic For Your YouTube Video
What topic do you want to do keyword research on? This will give you a clear picture of the audience you will be reaching. One way to get a good topic is by finding people’s pain points and providing solutions for them. No matter the niche you want to focus on, you must produce engaging and relevant content for your audience.
If you can explore one topic deeply, it is easier for YouTube to understand the video and its niche. Once you have an idea of the topic, summarise the video idea in one or two sentences.
Use Phrases To Describe Your Topic
What words or phrases do you think best describe your video? What are the unique details in the video or the unique details of the theme? For instance, if your video is about making money online, you can explore phrases like:
- How to make money online
- Make $1,000 online in 3 months
- Ideas to make money online
- Earn in dollars working online
- Virtual jobs to do online
- Most in-demand skills online
Once you have a list of the potential terms to dig deeper into, it will be easier to find keywords.
Research Youtube Keywords
There are several ways that you can find YouTube keywords. These are:
Autocomplete Feature
When searching for something on YouTube, you may have noticed that YouTube autocompletes the search with popular keywords. This means that these are the most popular keywords people are searching for. These can, therefore, be good keyword ideas and video topics.
One of the benefits of the autocomplete feature is that it suggests relatively long keywords. These long-tail keywords aren’t very competitive and may be easier to rank for.
Check Competition
Finding keywords your competitors are ranking for is a great way of getting easy to rank keywords. When checking the competition, avoid channels with millions or thousands of subscribers unless you are on the same level as them. Instead, focus on videos with the same number of subscribers.
Go to your competitor’s channel and click on videos. Sort the videos from the most popular ones. You will see the ones with a lot of views. Check the keywords they use in the video title and description. You will get a list of proven keywords that you can use.
Youtube Analytics
You can check YouTube analytics for the keywords people use to find your videos. Go to the YouTube studio and click “Research” to find the report. You will be shown a list of keywords you are already optimizing for. By analyzing the report further, you can find a keyword you are not optimizing for. Adding those keywords to your video titles and descriptions can improve your ranking.
Get Search Volume Data
Now, you already know the keyword you would like to target. You will need to get more data on these keywords. This is important as it will serve no use having a keyword with a monthly search volume of less than 10. It will bring no traffic even if you rank on top for such a keyword.
You can use a keyword tool to get data on the search volume of the keywords. One of the most reputable tools for this step is Tubebuddy. Once you put the topic idea, the tool will give you details such as the search volume and competition score. The tool will also provide you with a list of related searches you can use and add to your keyword list. Other keyword research tools are VidIQ, Semrush, and Ahref.
Determine The Quality Of Ranking Videos
You will now need to research the competition of the keywords. You can go to YouTube and click on videos in your niche. Do a qualitative analysis of the quality of the video. How good are the visuals? Is the video well-produced and engaging? Does it meet the search needs? This information will give you an overview of the video’s competition level.
Implement Your Keywords
Once you have found keywords for your YouTube channel, it’s time to implement the ideas. First, ensure the video topic and descriptions include your most important keyword. Also, add the keywords in the tags.
If you have existing videos, you can add keywords to them by editing the video settings. Ensure that you also sprinkle longtail keywords in the video descriptions. Use YouTube video analytics to determine whether your video strategy is working.
In Conclusion
Remember that doing YouTube video research isn’t about using fancy words. It’s about using the right keywords people use to find your videos. You should then use them in the most relevant areas of your videos. You can get easy-to-rank keywords for your YouTube channel by following the above steps.Now that you are ready to start your channel you can read our step-by-step guide on starting a YouTube channel.
