Ideas on growth, from people who run it
No fluff, no filler — practical thinking on SEO, paid media, content, and the marketing decisions that actually move revenue.
How Long Until SEO Actually Works? An Honest Timeline
Every agency says "SEO takes time." Almost none of them tell you what's actually happening month by month, or when to start worrying.
Why We Turn Down Clients Who Ask for "More Leads" With No Number Attached
"We just want more leads" sounds like a goal. It's actually the reason most agency relationships fail within six months.
Why Your Best Page Isn't Ranking (And It's Not a Content Problem)
The page you're proudest of is often the one performing worst in search. Usually the content is fine — the problem is everything around it.
Your Homepage Isn't a Brochure. Stop Designing It Like One.
Most redesigns make a site look better and convert worse. The reason is almost always the same: nobody decided what the page is actually for.
The SEO Audit Checklist We Actually Use (Not the 200-Point Kind)
Most SEO audits are 40 pages of Screaming Frog output nobody reads. Here's the shorter list we actually work from, and why we cut the rest.
We Killed Our Highest-CTR Ad and Revenue Went Up 22%
Click-through rate feels like the metric that matters. It isn't. A client's best-performing ad by CTR was quietly the worst thing in their account.
Nobody Reads Your Blog. Here's What We Do About It.
Most B2B blogs get published, indexed, and ignored. The fix usually isn't more content — it's admitting most of what's already there shouldn't exist.
The Welcome Email Almost Everyone Gets Wrong
Welcome emails get the highest open rates of any lifecycle send, and most brands waste that attention on a coupon code and a logo.