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Ideas on growth, from people who run it
No fluff, no filler — practical thinking on SEO, paid media, content, and the marketing decisions that actually move revenue.
GuideSEO
How Long Until SEO Actually Works? An Honest Timeline
Every agency says "SEO takes time." Almost none of them tell you what's actually happening month by month, or when to start worrying.
Sofia Marchetti·June 30, 2026·3 min read
SEO
The Cannibalization Problem Nobody Notices Until Traffic Drops
Two or three pages quietly competing for the same query don't look like a problem — until Google decides which one to demote, and it's the wrong one.
Sofia Marchetti·July 28, 2026·3 min read
SEO
Why Your Best Page Isn't Ranking (And It's Not a Content Problem)
The page you're proudest of is often the one performing worst in search. Usually the content is fine — the problem is everything around it.
Sofia Marchetti·July 27, 2026·2 min read
SEO
The SEO Audit Checklist We Actually Use (Not the 200-Point Kind)
Most SEO audits are 40 pages of Screaming Frog output nobody reads. Here's the shorter list we actually work from, and why we cut the rest.
Sofia Marchetti·May 3, 2026·3 min read