Finding the right creators whose niche aligns with yours is the first step toward a successful influencer marketing strategy. After that, you will need to reach out to them to ask them to help promote your brand. This is what is known as influencer outreach. To increase the chances of a creator agreeing to work with your brand, there are several influencer outreach tips that you need to know.
Types Of Influencers And How To Reach To Them
When choosing an influencer to work with, you need to understand the different options available. This will enable you to choose one that is best suited for your brand. Influencers can be categorized into
As the name suggests, there are big names in influencer marketing. They include big pop stars like Rihanna, footballers like Ronaldo, and socialites like Kim Kardashian. These influencers usually have between 1 and 100 million followers.
Working with such influencers will make your brand known to millions of people. They can also help your brand to set up a trend due to their massive reach. But the downside is that they can be expensive to work with. They can also be hard to reach. You can expect to pay over $1 million per post when working with mega influencers.
After the mega influencers, the next category is the macro influencers. These are the influencers who have made a good reputation online. They typically have between 100k followers and 1 million followers.
While they are more affordable than macro-influencers, they still have a considerable influence. They include industry players such as Instagram personalities, YouTubers, and bloggers.
To work with these influencers, you must have a product that aligns with their marketing needs. Macro Influencers are an excellent choice for increasing brand awareness, visibility, and ultimately sales. They usually charge between $500 and $5000 per post.
These have followers ranging from 1k to 100K. However, they can still be effective even with small numbers as they have a super-engaged community. Their followers engage with their content and trust their recommendations.
When working with a micro-influencer, you can expect to pay between $100 and $500 per post. They are also easier to reach than macro and mega influencers.
These influencers usually have the lowest follower count, ranging from 1,000 to 10,000 followers. Brands are also realizing the power of these small influencers with a highly engaged community.
These are also excellent choices for creating a solid engagement. They are easier to reach and are often ready to work with brands. Their downside is that they often have a small audience and may not be as professional as the bigger categories of influencers.
Which Influencer Category Is Best Suited For Your Brand?
Understanding the pros and cons of each influencer category will help you decide which is best suited for your online business. Remember that there are lots of factors you need to consider, such as;
- Unique business situation
For instance, if your business is a small startup with a limited budget, you may want to work with a nano or micro influencer. On the other hand, if you have a large budget and want your brand to be noticed by a large group of people within a short time, you should consider working with micro or mega influencers.
We advise that you work with different influencer tiers for the best results. This will enable you to enjoy the benefits of the different tiers and mitigate the downsides.
Top 5 Influencer Outreach Tips
Now that you understand the right influencer to work with, how do you reach out to these creators? Here are our top 5 tips to ensure they accept to promote your brand.
Create Your Outreach Program
You should create a systematic approach to finding the right influencer. This could be through:
- creating a database of the potential influencers
- keeping track of the interactions
- monitoring the results of the collaboration
This is a plan that will help you navigate the influencer outreach process.
Connect With The Influencer
An influencer outreach program doesn’t have to be complicated. It can be as simple as sliding into their DM and asking them to partner with your brand. This can especially work if you are targeting the macro or nano influencers.
But before you do that, you must connect with them. Like and follow their pages. Make sure you regularly comment and share their posts. This will enable you to build rapport with them so that they will be ready to respond when you contact them. When they feel valued, they will likely agree to work with you.
Make Your Outreach Message Personalized
Remember that behind every influencer, there is a human face. So, you don’t have to treat them like a billboard. Instead, understand that these are individuals with personal interests and unique personalities.
It doesn’t matter if you are contacting them through DM or email. It’s important to use a personalized message. If you use a generic message, the influencer will likely ignore it. When crafting the message, make it clear that you follow their pages and like their content.
Make them understand how collaborating with your brand will work for both parties. Remember that you are requesting to collaborate with them. Therefore, make it feel like a collaboration and not a transaction.
Show The Value You Offer
The only reason an influencer will agree to collaborate with you is the value they will get from the collaboration and not just how your brand will benefit. While this doesn’t have to be monetary, you must convince them you are ready to compensate for their time and effort. This could be through exclusive access to your products and services.
You should ensure that you are consistent in your communications and follow-ups. Remember that influencers receive many such requests every day. Therefore, you do not have to lose heart if they don’t respond immediately. Follow up politely without being too pushy.
Influencer outreach may not be complicated. But if you need a response from your target influencer, you need to reach out to them in a way they will appreciate. You can see success with your brand by following the influencer outreach tips above.