Creative testing at scale plus a redesigned landing page lifted conversion rate by 68%.
5.2x
Return on ad spend
+68%
Landing page conversion rate
-22%
Blended CPM after creative refresh
The challenge
Solace's paid social was profitable but plateaued — the same three ad concepts had been running for eight months, and the landing page they pointed to hadn't changed since launch. Creative fatigue was dragging CPMs up every month with no fresh testing pipeline to offset it.
Our approach
Built a continuous creative testing pipeline shipping new concepts weekly instead of quarterly
Rebuilt the landing page around the specific promise made in the top-performing ad angles
Cut underperforming audiences and reallocated spend toward the highest-intent segments
Layered in post-purchase email flows to lift LTV rather than relying on paid social alone
“Every other agency we tried optimized for clicks. This team optimizes for revenue. Completely different results.”
Priya Nair · Founder, Solace Wellness
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