How many external links do you need per page? Nowadays, bloggers are expected to include links to their blogs. Funny thing is, nobody really appears to know what they should be doing in terms of SEO and marketing best practices. Although Google is likely the go-to expert on connecting, we have had some success with various degrees of links and thought we would share our experiences. So let’s get started!
Links of Different Types
Let’s start by discussing the many types of links that can be used in a blog post. There are essentially different types, in my opinion.
1. External hyperlinks:
The first type of link mentioned in the headline is the one that most people are worried about. These are links that lead from your website to another website, whether that website is one you own or one you do not. You can use these for a variety of things, including:
- To provide readers with a resource where they may read more on a topic you briefly discuss that is secondary to the post’s main subject.
- to provide readers with a link to the citation you make or the information you utilize in your blog postings.
- to obtain wealth. Affiliate links are classified as external links because they lead to a separate site.
2. Internal links:
Links that lead from one page on your website to another are known as internal links. For instance, if you want people to know that you’re going to create a post about roundup-type posts, you may link to it and direct them to the article. These are not typically hidden links, but they shouldn’t be too promotional.
The two most common uses of internal links are to keep visitors on your website for longer and to provide “additional reading” on a subject you’ve previously covered. Normal integration into the material is cleaner than my example link there, but hey, that was only an example link.
3. On-page links:
Links that transport the reader from one section of the page they are reading to another section of the same page are known as on-page links. There are no load delays and the URL structure doesn’t change. These kinds of links are frequently used on lengthy pages; examples include “jump to section” and “back to top” links. Naturally, the table of contents box at the top of this blog post allows you to see these links in action.
4. Link tasks:
Task links are essentially a subset of external links, however since they don’t have the same function as regular links, we like to think of them separately. Task links are icons that open gadgets that let you join up for a service or place an order without being taken to a product description or landing page, such as the “share on Facebook” or “send as email” icons.
How many external links ought to be included in a content article?
External links must be limited and configured to open in a new tab because they tempt readers to leave your blog page. This will prevent readers from completely leaving your website. Your website traffic suffers when visitors leave your site, which raises the bounce rate. Ah, here’s a prime illustration of why SEO can be so challenging.
No figure can ever be guaranteed because Google is continuously changing its algorithm. Based on the duration of the article, some suggest that 2–5 external links might be appropriate. However, some people would not impose a cap on the number of external links. Considering what our own study has revealed:
- For every 500 words of material, we advise 1-2 external links. You should only have five external connections overall.
How should an external link be inserted into a blog post?
It is appropriate to include an external link within the text of the item. Knowing what they will get when they click a link is helpful to readers. A short, pertinent, and contextual anchor text should be used to correctly emphasize an external link for this reason. This sentence’s hyperlinked text should persuade the reader that clicking it will bring up additional, useful information.
Which external links in the text should be avoided?
External links are not all made equal. Use great caution and consideration when incorporating external links into any high-quality article. All external links are carefully examined by the authors and editors of Tempesta Media to make sure they do not point to sites run by rival businesses.
They check that each link functions. An unreliable link should be avoided. Nobody likes to land on a page that is unavailable because it has been relocated or the destination website is down. A functional link results in a positive reading experience and more traffic. Finally, no text should be found that link to old sources that may now provide outdated or useless information.
So now you are clear about external links, right? You can include external links on your website to take visitors to another website. In your blog post, you engage in external linking when you link to another website.
Any SEO expert worth their salt understands the value of including links in text. External links significantly increase your website’s exposure and provide its content more authority. Equally crucial is the fact that they enhance the reader’s experience by directing them to additional useful stuff as they read your content.