Difference between Traditional Marketing and Online Marketing: Traditional marketing theory focuses only on products. Online marketing theory focuses on clients needs and desires and it aims at satisfying the clients satisfaction. Traditional marketing is also customer oriented. It is all about brand image promotion, which means building up a reputation and brand name. In online marketing the concept is different because it does not focus on products and hence the client’s marketing skills are more on improving the website.
The marketers of the online marketing techniques adopt many different marketing strategies to make their websites popular and generate traffic towards them.
This involves search engine optimization (SEO), pay per click (PPC), banner ads, content marketing, e-mail marketing and viral marketing. The traditional marketing methods also involve networking and publicity and use social media and traditional marketing mediums. Social media marketing and content marketing are two of the most common techniques used by online marketers.
Is traditional marketing still relevant? Yes.
The marketing techniques of the digital age are very different from that of the traditional marketing still. This is why many traditional marketers are converting their efforts into digital marketing methods. The reason is simple, they see the potential of online marketing and its ability to reach millions of potential customers.
So what is meant under ‘potential customers’?
A good percentage of people around the world have access to computers and the internet and this makes it possible for a marketing campaign to reach a large section of the population with minimum or no investment. Apart from that, traditional marketing campaigns cost a lot of money and take a lot of time. However, digital marketing includes SEO, PPC, banner ads, viral marketing and social media marketing and these are all cost-effective marketing campaigns that can generate good ROI (return on investments).
What are some of the other advantages of using digital marketing?
Apart from reaching a larger audience and having a shorter delivery time, there are many other advantages. Below we discuss some of these advantages.
* Customer acquisition – In a traditional marketing campaign, it is important that you have to hire a large number of people who will represent your brand. However, when you use digital marketing methods, you don’t need to spend a lot of money to acquire new customers. This is because you only pay for the leads that you generate. In other words, the more people you attract and the more activities you conduct, the more chances you have of getting new customers. Traditional marketers often tend to focus on one particular marketing strategy like PPC or banner ads, which is not a bad thing as long as the strategies work, but if you are looking for a long-term solution, then you should try out an approach that uses a combination of PPC and traditional methods.
* Brand recognition – One of the most popular advantages of internet marketing comes from the ability to brand your products and your company. You can easily give off a unique impression of your products through different forms of communication. For example, social media marketing allows you to reach out to your target market by creating your own fan page on the social networking sites and interacting with the people who are interested in what you have to offer. Through PPC ads and traditional marketing methods, you will be able to display your ads on search engines and on websites that allow online ads. However, you can also create your own website where you can showcase your products and your company. This way, you won’t have to worry about spending too much on advertising as your site will be easily visible to potential customers.
Digital marketing campaigns let you achieve all of these objectives by focusing on a smaller audience and by conducting simpler and more focused campaigns.
Traditional marketers have to spend a lot of money on offline advertising campaigns, but because digital platforms are readily available, it makes it easier for them to reach out to a greater number of people. Furthermore, marketers can easily monitor their campaigns and determine their performance through data analysis. By doing this, marketers can make appropriate adjustments to their marketing strategies to ensure that their campaigns are more effective in increasing their sales and in attracting more customers.