The Ultimate Guide to Instagram Daily Hashtags for Top Brands and Businesses

104 Instagram Daily Hashtags: Leverage Hashtags for Your Brand

Top brands and businesses use hashtags to reach new audiences, inspire content pillars and as key contributors in their social media strategies. Using specific daily hashtags is a powerful way to humanize your brand and connect with ideal audiences online,

Instagram Hashtags

Top brands and businesses use hashtags to reach new audiences, inspire content pillars and as key contributors in their social media strategies. Using specific hashtags is a powerful way to humanize your brand and connect with ideal audiences online, increase brand awareness in your niche and build meaningful relationships with others in complementary industries.

Besides using them, many brands also follow these hashtags. They’re a great place to look for inspiration, information or to remain as active within complementary communities. But with so many hashtags out in the Instagram world, how on earth can you possibly know which ones to use?

All the Daily Hashtags You Need to Know

We’ve taken the hard work out for you and rounded up the ultimate guide to Instagram daily hashtags. Looking at hashtags with galleries of 20,000 to upwards of one million – it’s safe to say all bases are covered. We’ve also provided examples on how to use these in your brand’s social media marketing strategy.

Special Note: Keep in mind that each of these hashtags will have slightly different audiences and uses. Like with any hashtag strategy, it’s a good idea to use a variation of hashtag types, volumes and audience targets. We wouldn’t recommend using all of these hashtags as we have listed them below, but have a look for yourself and decide which of the hashtags are a good fit for your brand.

Here you have it – all the best Instagram daily hashtags in one place!

Monday Hashtags

#Mondaymantra #Mondaymotivation #Mondaymood #Mondayblues #Mondayfunday #Shootfilmonmondays #meatfreemonday #Mondaymemories #Mondaymadness #Mindfulmonday #Manicmonday #Marketingmonday #Mancrushmonday (#mcm) #Musicmonday


Mondays can be tough. Heading back to work, reminiscing about the weekend just passed and the dreaded morning commute. To increase a post’s discoverability, use the hashtag #Mondaymantra. This will get your content in front of Instagrammers looking for a boost to kick off their week!

Mantras can include inspiring quotes, short video clips from your brand’s team, ‘pep-talk’ styled captions and more.


Is your brand in the marketing field? Use #marketingmonday to share insightful marketing tips, your brand’s latest marketing win or a new trend on the scene.


On the flipside, if your brand (or your client’s brand) isn’t afraid to poke fun at the intense surge of work, pressure, and franticness that Mondays conjure, opt for the opposite.

#Manicmonday is one of those hashtags that unites users and prepares Instagrammers for the whirlwind, that is, the start of the week. It’s a great way to help humanize a brand and resonate with all of those Monday feels.


If you can’t wait until #Throwbackthursday or #Flashbackfriday, #Mondaymemories is the hashtag you’ll want to use. Whether your brand is reflecting on an old system, previous co-workers, ‘the good old days’ or an earlier project, use this hashtag to connect with others in the conversation.


Who doesn’t love a good tune to start the week? Musicians and marketers alike use the #Musicmonday hashtag to share their newest tracks, office playlists, and even the latest musical fashion trends.

Does your brand have a muse in the music industry? Do you listen to a particular artist at your desk? Maybe music is a hot topic in your organization! Then this is one of the Monday hashtags destined to start a conversation.

Tuesday Hashtags

#Tuesdaythoughts #Transformationtuesday #Tuesdaytip #Tuesdaytruth #Tuesdaytreat #Tuesdaytrivia #Turtletuesday #Tuesdaytunes #Tuesdaytakeover #Tongueouttuesday #Tattootuesday #Traveltuesday #Goodnewstuesday #Tastingtuesday


Valuable content and Instagram go together like macaroni and cheese. AKA perfectly. So, sharing insider tips on Instagram is a brilliant way to build trust with your audience, position your brand as an expert and become a knowledge base for followers.

Are informative posts one of your brand’s content pillars? If so, try out using #Tiptuesday. To decide on what type of tip to share, think about the problems your brand’s audience faces. Then publish a post providing the answer or an innovative solution.


Does your brand’s audience love a little naughty indulgence? Then satisfy their cravings with permission to tuck into something tasty. And if you’re in the food and beverage industry, #Tuesdaytreat speaks for itself.


For those in the travel industry, no doubt you read up on our piece about standing out on Instagram as a travel brand. In saying that, #Traveltuesday is one of the Tuesday hashtags we love for all kinds of businesses and brands.

Try using this hashtag to showcase places your brand has visited for work, a destination your audience can’t get enough of or customers who live in far-flung locales.


No matter if your brand is an eco-warrior, waste-minimizer, or an advocate for animals, #Turtletuesday has a multitude of uses (while also being pretty freaking cute). Share turtle facts, information, inspiration or simply a good old fashioned Finding Nemo flashback.


Stepping out from the comfort of surface level content and diving deeper into your own brand values can help you build stronger relationships with your audience and spark insightful conversations.

Play your part and get your audience thinking and discuss issues important to your brand with the Tuesday hashtag, #Tuesdaythoughts.

Wednesday Hashtags

#Wednesdaywisdom #Wednesdayworkout #Wednesdaywords #Wednesdaywellness #Winitwednesday #Waterfallwednesday #Whiskerswednesday #Whiskeywednesday #Weddingwednesday #Womancrushwednesday (#wcw) #Waybackwednesday

person taking photo to the food
Photo by Callie Morgan


Fitness brands are known for posting inspirational health-related content on Instagram. But perhaps our favorite of the hashtags for exercise buffs is #wednesdayworkout. Why? Because it collates a wide variety of workouts in action. And while Wednesdays can sometimes feel more like a chance to squeeze in a cheeky burger, these inspiring posts keep ‘grammers on the straight and narrow.


Money can’t buy you love, but it can buy you a pretty epic wedding. As one of the more romantic Wednesday hashtags, on #weddingwednesday share the love.

Whether your brand is in the industry, you’re getting married yourself, or you just know your Instagram audience swoons over lovers – use this hashtag to bring out your brand’s softer side midweek. Because when love is in the air, everyone feels like they’re on cloud nine.


Reckon your audience needs a pick-me-up when the week meets the halfway mark? Having the chance to win an epic prize should do the trick! #Winitwednesday is used to launch giveaways so why not try a new type.

Are you sick of the loop giveaway layout? Plan ahead and map out a treasure hunt on your feed, where entrants must go back and find a range of items, like your photo or video and share snippets to their following with your branded hashtag. Try a ‘caption this’ styled giveaway or a series of questions using the poll feature in Instagram Stories.


Wednesdays are notoriously known as the week’s most annoying speed bump. To help lift the mood, many hospitality and beverage brands use #whiskeywednesday lightheartedly. United by a love for a sneaky hump-day drop, if your audience loves whiskey, then they’ll love seeing your input.

Share your brand’s latest whiskey product, a staff party throwback or even an inviting whiskey sipping setup.


Wellness of the mind, body and soul is a hot topic of discussion across a range of industries. So this makes #wellnesswednesday one of the Wednesday hashtags any brand can get involved in.

Using this hashtag to remind your audience about taking care of themselves and their health is a comforting way to show that your brand truly cares about its audience.

Thursday Hashtags

#Thursdaythoughts #Thursdaythrowpillows #Handtoolthursday #Throwbackthursday (#TBT) #Tacothursday #Thoughtfulthursday #Thursdaytreat #Thirstythursday #Thankfulthursday #Thursdate #Thursdayvibes #Thursdayquotes #Thursdayparty #Thursdaymorning #Thursdaynight


Does your brand offer the perfect ‘date ready’ products? Are you heading out to a meeting with a potential client or indulging in a date for one? Then share all that goodness in a cutesy post, bound to give your audience the ultimate heart-eyes.


It seems there is an hashtag for almost anything. And with close to 50k of posts, #handtoolthursday is no exception. Is your brand in the woodworking industry? Use this hashtag to show off your handiwork, showcase workshop attendees and share your latest tools with others in the same industry.


One of the more niche Thursday hashtags, #Thursdaythrowpillows is one for the interior designers, office spruikers and DIY brands. There’s no denying that many Instagrammers seek inspiration for their personal projects, homes and offices on Instagram. Give the people what they want with a glorious spread of throw pillows. And if you want to get clever, you’ll even squeeze in a branded cushion amongst the mix.


Okay, we’re dubbing #tacothursday the best of the Thursday hashtags and our favourite day of the week.

Celebrate with other taco fans, share an out of office taco party or simply publish some serious eye candy from a taco brand (Mt Kisco Diner, we could kiss you). And if your audience isn’t into it? They’re nacho people.


Sending out good vibes makes us feel all warm and fuzzy. So if you’re ever looking for a healthy dose of the good stuff, look no further than the #thoughtfulthursday hashtag.

Or go one better and use the truly caring hashtag for your own brand. Share advice, inspiration or a thoughtful act of kindness your brand has recently made. Think: Donations, sponsorships or volunteering at local charity events.

Friday Hashtags

#Fridayfeeling #Fridayvibes #Fridayintroductions #Fridaysforfuture #Fridayfeels #Fridayfunny #Fridayflowers #Fanartfriday #Fridayfitness #Blackfriday #Fitfriday #TGIF #Fearlessfriday #Foodiefriday #Fridayfacts

person holding black samsung android smartphone
Photo by Katka Pavlickova


Who doesn’t love food? No one, that’s who. #Foodiefriday is one of those Friday hashtags that everyone loves to scroll through, explore and love on, especially if the edible creations captured blow your freaking mind.

A quick tip when using this hashtag? Get creative and post the crème de la crème of your foodie snaps. With an audience of passionate food enthusiasts, standing out could pay off big time.


What better way to celebrate the end of the week with some fresh blooms? Florists, decorators and those lucky enough to have a bouquet delivered to their desk all use the #fridayflowers hashtag and you can too.

From office decorations and outdoor arrangements right through to fabric prints and accessories, use this hashtag on Fridays and share the petal-love.


Fridays are giggle material alone – no matter if it’s been a hectic week, weekend plans are in motion or a night of Netflix is on the cards. Flex your silly bone and share a joke, witty one-liner or #epicfail from the week passed to show your audience that your brand is human too.


Did news just drop in your industry? Have a fact that needs to be told? Is it time a myth was finally debunked by your brand for the Instagram world to see?

Use one of the more truthful Friday hashtags to share insightful information with your audience.

As a clever engagement booster, try asking your audience to guess a fact from three options, then reveal the answer the following day. It’s a powerful conversation starter and a non-sleazy way to boost engagement.


According to Loverboy’s 1981 classic, everybody’s working for the weekend. So tuning into the vibes of Friday could well and truly pay off for your brand. Come the end of the week and everyone needs a little escape. Fill your brand’s audience with hope, inspiration and an ‘anything is possible’ mentality by posting some seriously luxurious, indulgent or OTT imagery that makes them feel that the daily grind is all worth it in the end.

Saturday Hashtags

#Saturdaybrunch #Saturdaystyle #Saturdayshenanigans #Saturdayselfie #Saturdaynightfever #Caturday #Saturdaysale #Saturdayshoutout #Saturdayswag #Saturdayrun #Saturdayfun #Saturdaymotivation #Saturdayparty #Selfcaresaturday #Saturdayshopping #Screenshotsaturday


For the fashionistas among us, #Saturdaystyle is a go-to for Saturday Instagram hashtags. This hashtag curates a brilliant and eclectic collection of stylish imagery. Try using it and show off your brand’s newest releases, ambassadors of your apparel or a ‘this or that’ styled carousel.


Widely used in the tech and ‘gamer’ space, #Screenshotsaturday can be used to show sneak peeks of game developments, gamer progress, and storytelling insights.

If you’re in the gaming industry, use this hashtag to connect with other passionate gamers.


Time-sensitive sales are an effective way to encourage your brand’s audience to make impulse purchases. So, try running a sale that lasts for Saturday only. No matter if you’re a product-based or service-based brand, the #saturdaysale hashtag is worth a try.


Shouting out other complementary brands, accounts, and people is a powerful way to grow new connections in a range of fields. Shoutout your own product, someone else’s or even a business that your brand is totally vibing with. Also, you might even get a shoutout on their page in return, ultimately getting more peepers on your brand’s content.


Widely used by Instagrammers making new purchases, get in on the action by promoting your own brand. Simultaneously, you’ll be joining a community of people ready to buy and perhaps even snag a new customer in the process. What’s there to lose?

Sunday Hashtags

#Spotlightsunday #Sciencesunday #Sundayvibes #Sundayscaries #Sundayfunday #Sundaybaking #Pancakesunday #Supersoulsunday #Startupsunday #Sundaysweat #Sundayreads #Sundaybest #Sundaydinner #Sundaysesh #Sundayhike #Sundayroast


We truly give it to those who choose to sweat on a Sunday, after all, isn’t it the day of rest? Celebrate the active lovers amongst us and show them some loving with this Instagram hashtag. Activewear brands, gyms, PTs and exercise classes can get in on this one too.


New office members, product offerings or a snippet from your latest project – these are all worthy of a #Spotlightsunday! Zone in on an area your brand wants to focus on and dedicate an entire post to sharing the specifics. Because everyone loves shining a little light on those who make a difference.


Is your brand a startup? Maybe you’re gushing over one that is! Either way, use this Sunday hashtag to celebrate a newcomer in the business world or unapologetically toot your own horn! It’s also worth considering starting a Startup Series like Female Tech Leaders has if this hashtag makes sense for your brand.


One for the spiritual brands, #Supersoulsunday taps into self-love, discovery, and gratitude. Inspired by Oprah’s popular series, use this hashtag to share insightful information and inspiration about your brand that deeply resonates with your audience.


Would this roundup of Instagram hashtags truly be complete without a mention of #pancakesunday? We think not! A dreamy stack of the good stuff can be used to promote self-care, crockery brands, food photographers, hospitality establishments, some well earned time off or the right way to spoil someone special. Excuse us while we scroll for days.

Wrap Up

Knowing the types of Instagram hashtags available to you and your clients is extremely useful. This way you’re able to team relevant posts with larger communities who are either using or searching for these hashtags. While using hashtags on Instagram is a powerful way to connect with wider communities, don’t forget that having a varied and relevant hashtag set for each post is equally as important.

We believe in working smart, not hard, and that's been our life motto. We're self-taught learners who are passionate about sharing knowledge. We've created this website as a platform to empower individuals and businesses with marketing insights. Our team at Unlimited Marketing is driven by a desire to educate and provide accessible marketing wisdom. We believe in the transformative power of effective marketing, whether for personal growth or business success. Our mission is to simplify and make marketing knowledge easily accessible to all.