As the name suggests, email marketing is any form of marketing communication sent via email. The content of the email can vary greatly between campaigns. It can include anything from newsletters to advertisement, or even soliciting sales. Delivering business emails to a contacts list who’ve already given their express consent to receive email messages from you is a form of email marketing as well. Like a newsletter, you may use this type of marketing to enlighten your contacts. And also to increase sales, and establish a community around your business.
Modern email marketing shifted away from mass mailings that are one-size-fits-all. In favor of permission, segmentation, and personalization. This may appear to be time-consuming, but marketing automation takes care of the heavy labor. Emails might be promotional, informative, or have a specific role along the buyer’s journey. This type of marketing strategies can be more customized than social media marketing initiatives. Next, prices are significantly cheaper than for other channels, especially when considering this form of marketing and sales reach and conversion rate. This form of marketing is especially alluring as it gives you direct access to your potential costumers as well as already existing costumers’ inboxes.
As it counts several decades of operation already some may think that this form of marketing is out of fashion and old but if we consider statistics this type of marketing operates just as well (if not better) as it used to years ago when it was first launched. The secret is probably in its cheap operational price.
