Public Relations for Small Business Owners: The Complete Guide on PR

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Public relations is the professional maintenance of your small business’s public image. Done well, public relations can build trust in your business, grow your brand, and drive sales. To effectively manage your small business public relations, you need to lay out a PR strategy, reach out to journalists and bloggers, and give effective interviews. You … Read more

Effective Buzz Marketing

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Buzz marketing can be divided into three categories; unbranded buzz, campaign buzz and product buzz.  Product buzz is the most effective form of buzz marketing and has the greatest potential to engage customers and positively affect sales over the long-term. Carl (2006) defines buzz as “contagious talk about a brand, service, product or idea”. Buzz … Read more