Print advertising utilizes physically printed materials to reach a large audience. You’ll find ads in newspapers, magazines, brochures, and direct mail. In the United States, companies invested an average of $25 billion annually in print advertising from 2015 to 2019. While these numbers have dipped slightly in recent years, print advertising remains a crucial marketing tool in many countries. It offers a unique way to connect with potential customers that digital marketing can’t quite replicate.