Direct Mail Marketing: The Ultimate Guide

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Direct mail marketing campaigns deliver physical advertising materials to the mailboxes of targeted customers. It’s more affordable than magazine ads, and generally enjoys higher response rates than email. It’s best for businesses with a mailing list looking to promote a new product or service, an event, or seasonal offering. Types of Direct Mail Marketing The … Read more

How Does Fear-based Marketing Work?

A few fear-based marketing tactics are certainly familiar to you. There’s a reason they’ve been lodged in our heads for so long. People will remember and recall commercials depicting fear better than warm or happy ads or ads with no emotions, according to studies. Fear-based Marketing Is A Contentious Topic They can either perform exceptionally … Read more

8 Essential Digital Marketing Trends for 2022

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How has technology changed the world of business? The digital marketing trends of 2022 show that there are is a lot going on, and the changes and never-ending. Thanks to technology, the world has become a global village of connected people of different backgrounds. These connections are both personal and professional kinds. It is no … Read more

8 Digital Marketing Best Practices For 2022

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2022 will be a banner year for digital marketing. Between search engine marketing, Facebook advertising and display advertising, budgets will reach all-time highs. The coming storm of voice search, augmented reality and virtual reality marketing will only add to that. If your business is going to stand a chance of getting positive ROI from its … Read more

6 Best Email Marketing Service Providers

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Email marketing service providers are used to create and send targeted email campaigns to your customers. We compared the best email marketing software and identified the top six service providers for your business. We evaluated price, list capabilities and segmentation, ease-of-use, analytics and reporting, app integration, customer service, and additional features and identified the best … Read more

10 Ways to Add Ratings and Reviews on your Website

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Think about the last purchase you made online. What was the first thing that you took into consideration? Of course, ratings, and reviews, right?! Today, online business has been evolving, and so, many tactics have been introduced with the demand of time. Marketing has got a new flavor by dint of the internet and has … Read more

Email Marketing Mistakes That Kill E-Stores

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Email marketing is still as relevant as ever. However, many business owners simply don’t know common email marketing mistakes they make that kills its effectiveness. This quote by E. Harbison has it all right: “Email marketing, although often underestimated as a strategy, is actually a powerful one.” There’s an occasional arguing about whether email marketing … Read more

Startup Influencer Marketing Program

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Influencer marketing takes many forms. When an authoritative web publisher mentions or links to your content the impact on your marketing program can be significant. The same can be said about an individual with a strong social media following pointing traffic in your direction. Through SEO backlinks, startup influencer marketing can expand brand awareness and … Read more

Marketing Mistakes To Avoid In SMS Marketing

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Short message service (SMS) marketing continues to grow and expand. This is because there are several unreplaceable benefits when it comes to mobile marketing. It allows businesses and people to get a quick information across the two sides while keeping the communication short and sweet. By using text message best practices, businesses can improve the … Read more