Category: New Product Development

How to Define and Measure Your Product Launch Timeline

Product launches must be carefully planned and monitored in order to ensure product success.  It's easy to make a huge mistake in putting together a product launch timeline. Many product teams are overly...

How to Plan a Product Launch Timeline Without Stressing Out Too Much

The product launch timeline is probably the make-or-breaks moment for your business and, as such, usually very stressful.  It is likely that it's going to be an extremely fast paced environment full of...

How and Where To Set Up Your Product Launch Marketing Strategy

A product launch strategy is an organized list of activities, plans, and steps that a business uses to launch its new product in the marketplace.  The product launch strategy also includes formalized planning,...

What Does The Product Launch Marketing Strategy Consist Of?

A product launch strategy is a written list of activities, plans, and procedures that a business uses to launch its new product in the marketplace.  The product launch strategy also includes pre-release testing,...

How to Promote a New Product After The Launching Is Done

Launching a new product can be both timely and costly, but what about promoting it? Have you thought about how you will go about spreading the word about your product? If you have...

How To Implement A Product Marketing Strategy

A product marketing strategy is critical to your company's long term survival.  A product marketing strategy prepares you to allocate finite resources to your new product, assess risk, and give you time management...

Product Drops – Why They Are Important

New product releases are important to businesses. Productive marketing depends on consistent communications from a business about their products and what they have to offer. The challenge is getting to this point;...

Boost Sales With Product Releases

In the fast-paced internet marketing world, new product releases (also known as press releases) have become one of the most effective marketing tools available. A new product release will get eyeballs and...