The complete process that businesses must go through to bring a new product to market or a new product development is when an idea or concept is developed, analyzed, tested on the market, before finally being released to consumers for purchase. Every journey in New Product Development or NPD begins with a concept, which serves as the foundation for subsequent development. When a new product satisfies a need in a novel, untried, and out-of-the-box way, these new project development journeys have the potential to produce a digital disruption. Product-market fit is achieved when a product answers the challenges of the end user. There are different tools for each stage such as for task management and tracking, Zoom for video collaboration, Dropbox for cloud storage, different tools for remote designers, AirTable for relational data management. It needs subtlety and forethought to begin the New Product Development process. Many firms, according to specialists, believe in incorporating customers early in the NPD process. Customers are involved early in the NPD process to obtain a deeper grasp of their challenges before strategizing around methods, tools, and technology in these businesses.

The process of turning a concept into a usable software product is known as NPD. It  entails identifying a market opportunity centered on consumer wants, determining the viability of the idea, and producing workable software. Product Development, on the other hand, is an umbrella phrase that refers to the six phases of the software development lifecycle and focuses on launching products that have already passed the Proof of Concept stage (POC). The NPD strategy entails working on a completely new concept with a significant level of uncertainty around its development and potential acceptance.

Idea creation, idea screening, concept development, and testing, establishing a market strategy, product development, market testing, and market launch are the seven steps of the NPD process.