Category: Marketing communication

Public Relations for Small Business Owners: The Complete Guide

Public relations is the professional maintenance of your small business’s public image. Done well, public relations can build trust in your business, grow your brand, and drive sales. To effectively manage your...

What Are the Three Major Distribution Strategies?

The question is as difficult to answer as it is important.  While certain companies have been making television advertising their bread and butter for years, other companies have only recently entered into...

The Best Local Free Marketing That Really Works

Free marketing usually isn't free, and it usually doesn't work. What many business owners miss is that any marketing, if not planned well, can be ineffective - even the expensive kind. Nothing is...

Proximity Marketing: What Is It And How Does It Work?

Imagine that you are walking down the main street in your town. As soon as you cross the Multiplex, you get an SMS informing you that you can get two tickets for...