Boost Conversions: Add Call to Action Button on a Facebook Post

add call to action button facebook post

One of the most underused features we’ve seen on Facebook is their Call to Action button. It’s not a new feature, having been out for over a year, but it’s one that can help a lot of campaigns increase conversions and good results. Facebook has given us the ability to add the Call to Action … Read more

Improving the Sales Process: 27 Effective Sales Strategies and Tips

improving sales process

According to a report from the Brevet Group, only 13 percent of customers believe that the salesperson attending to them actually understands their needs. Developing an effective sales strategy involves not only equipping your team with the tools they need to succeed but also actively engaging with your customers to better understand them. We asked … Read more

Holiday SEO Strategy: Tips to Increase Traffic and Sales

holiday seo strategy

With the end of the year approaching, it only makes sense to start working on your holiday SEO strategy. Are you thinking it’s too early to start planning for the holidays? It isn’t. The truth is search engine optimization is a game for the patient. So, while you may optimize your page for the holidays … Read more

7 Psychographic Segmentation Examples In Marketing

psychographic segmentation

Psychographic segmentation is a segmentation method that can be used in conjunction with or without behavioral and demographic segmentation. Instead of focusing on how people behave and what demographics they belong to, it focuses more on psychological characters such as conscious and subconscious beliefs, motivations, and priorities. This article will focus on psychographic segmentation examples, … Read more

14 Best Ways To Make Money Online Ethically Without Investment

make money online ethically

We can’t imagine our existence without the internet. Everything that we do is somehow linked to it. There are innumerable things that you can do on the internet, and to make money online is one of them. There are hundreds of legit ways to make money online and earn a livelihood that you always aspired … Read more

36 Best Black Friday Marketing Campaign Strategies for eCommerce in 2022

silver and white analog alarm clock

This article is about Black Friday marketing campaign strategies that are particularly useful for an eCommerce business. Sitting in your PJs at noon going through another muted Zoom call in one tab while browsing the neverending promos in another with a Harry Potter marathon in the background. Your browser diligently collects cookies to present you … Read more

How to Get Reviews on Amazon the Right Way

get amazon reviews

Amazon reviews are the key to success on Amazon, but sellers must get Amazon reviews the right way or risk account suspension or closure. Since Amazon values reviews from shoppers, it does much of the work for you. However, there are ways you can get Amazon reviews faster, and maximize the positive reviews that drive … Read more

Color Psychology: 6 Powerful Ways Color Can Influence Your Marketing Campaigns

color psychology

Color psychology involves studying how different shades and hues affect someone’s behavior or feelings. Color has a surprisingly strong influence on the human psyche and can dictate whether an advertising campaign is successful or mediocre. Here are six ways that using color could change the results of your marketing efforts: 1. Background Color Can Make … Read more