Category: Television and Its Effects on Consumers: Types of Advertising
Video adverts on television and infomercials have been in use ever since TV gained widespread popularity in the western world and globally. It is an effective way to reach millions of viewers and make a lasting impression to generate sales. TV advertising is a costly business to enter, but it’s well worth it if you plan and execute your advertisements properly. Many firms currently spend tens of thousands of dollars on commercial television advertising each year, which explains why the United States spends more than $70 billion on television advertisements each year. There’s no denying the importance of TV advertising, but which TV advertisements are ideal for your company? There are several types of TV ads that contribute more or less affectively to different types of consumers. The types of TV ads include: topical video commercials; image video commercials; comparison commercials; testimonial style commercials; performance type commercials and convincing type commercials. Furthermore, it can be grouped according to spokesperson or who is it that is demonstrating the product or a service in the TV ad; demonstration and demonstration type itself; problem solution and infomercials. The last two type is especially effective but the first type has been largely used in modern types, think influencers and celebrities the mere appearance of whom in the television ad can affect many people and make them but a certain product or a service simply because they experience positive feelings towards the person.
It cannot be argued that television has been one of the major factors in contributing to the success of a business, marketing or an advertisement campaign ever since its creation.
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