Category: Evaluating Marketing Activities

How to Choose the Right Kind of Offers in Your Market Targeting

Market targeting definition:  Market targeting is basically segmenting the market with some predefined bases, such as location, income, age, gender, and life stage, etc. Out of these, some specific segments are chosen to...

Evaluating Your Market Targeting Strategies – Are They Effective Enough?

If you are a small business owner or an entrepreneur wanting to venture into the internet realm then you should be very familiar with market targeting and how it can be profitable...

Marketing Research Methods That Can Improve Your Business Strategy

Marketing is the process of promoting a product or service to make it appealing to buyers.  Market research helps businesses in identifying and targeting their ideal customer base. Marketing research helps businesses to...

How to Analyze Your Online Competition and Build Engagement

The art of marketing is not a simple art to master, nor an art to sell cheaply.  Marketing is an ever-changing discipline, and it takes constant study and updating to stay up to...

How To Use these 5 hacks To Write A Blogger Post For SEO That Ranks

How long should a blogger post be for SEO 2021 – for blogger/blogpost you should aim at 1000-1500 words to rank high on Google. But to stay on different search terms 2021 –...

Marketing Strategy – The Top 49 Tips for Auditing a Website

Where else can you find useful information about website auditing but from the experts themselves. See the top tips in auditing a website from 50 experts who shared their insights. Let’s learn...

Demographics For Market Segmentation – A Thorough Guide

In modern marketing, market segmentation isn't just an abstract idea; it's an active process that determines the strategic positioning of competing products in the marketplace.  Market segmentation can be a complicated task, as...

Internal and External Monitoring of Marketing Information

A marketing information management system is a framework management tool designed to support effective marketing decision making.  Jobber refers to it as a "marketing information system" because it is a tool used in...