Marketing Myopia Theory & Application

Marketing Myopia

Marketing Myopia is a proven theory that helps marketing professionals understand their audience and make significant jumps in their business or career. Theodore Levitt introduced the theory in 1957, and it’s been adopted by many marketers, companies, and organizations to date. What came to define the 20th century way of selling will not work in … Read more

How to Get a Job in International Development – International Development Guide

three women sitting beside table

International development is an amazing field. It gathers some of the smartest, most diverse workers, people willing to move to far-flung corners of the world to alleviate poverty. Although, getting a foot in the door in international development is hard. Most people don’t even know that this kind of work exists. And when they start … Read more

7 Functions Of Marketing – Short Guide

clear glass jar lot

Marketing is an unavoidable part of operating any type of business. And it has been like that since ancient times. If you want to sell something, you want the buyer to know the product exists, you have it and buying from you, compared to the others selling similar products, is the right choice. These are … Read more

How to Hire an Excellent In-House SEO Expert

in-house seo expert

As times are changing and we are moving towards the internet world, Google is the solution to most of the problems. We seek help from Google before consulting a real expert. Using the internet for marketing is one of the most popular marketing tools in current time and most organizations prefer online marketing over manual … Read more

9 Common Small Business Financing Mistakes Owners Make

small business financing mistakes

You have started a new business, one of the most rewarding activities of an entrepreneur. But with great rewards comes great risk, especially when it comes to having a sound financial plan as well as outlining the cost of everything. These have led many small and medium-sized businesses to make some common mistakes that can … Read more