Category: Basics

Building Online Businesses

A business model refers to the logic of how an entity develops, delivers, and owns value, in cultural, social, economic or other context-based ways.  The entire process of business model development and implementation...

Looking at the Business Model Innovation Example

A business model is a blueprint of how a business intends to earn money with its unique customer base and product in a given economy.  At its foundation, a business model describes four...

The Advantages and Disadvantages of Mechanistic and Organizational Structure Training

The concept of organizational design is very broad but covers a range of topics from manufacturing to healthcare.  Organizations are made up of people working together in a structured manner under a common...

Learning How to Develop a Business Model

If you are in the process of starting or have just recently started your own business, one of the biggest questions you will face is how to develop a business model. A business...

A Word of Advice for Those Seeking a Career in Marketing

It's the same thing Monday through Friday. After being boxed in the elevator in an immense box-shaped building in our box-like cubicles, we receive a message on our computer box asking us...

An Introduction to Marketing Mix Modeling

When one considers the vast number of advertising channels available and the often short shrift given to marketing budgets, one wonders how exactly large firms make the decisions to purchase advertising in...

Millionaire Marketing: Networking Strategies to Move Up the Corporate Ladder

A crucial part of getting a promotion is knowing who you have to talk to before you can get it. You have to work your way up slowly before you can secure...

On Keeping a Fresh Marketing Perspective

Those old-fashioned marketing tools are a thing of the past, and newbies are running the Internet. There is nothing worse than investing time and money in a marketing scheme only to find...