Category: Basics & Concepts

Creating a Marketing Mix That Can Attract Prospects and Customers

The term "marketing mix" is a historical base model for companies, historically focused on price, product, location, and promotion. Today, the marketing mix is defined as the "composition of marketing resources the...

Maximizing Utility of a Market Constraint Can Be Overcome By Knowing When To Use It

A market constraint is a scenario where there's a constriction in the distribution of a product or service. The difficulty sometimes is one of demand. The usual solution is to find substitutes...

The Relation Between Mechanistic And Organic Organizations

When talking about organizational systems, we are basically talking about the details of the organization which includes its procedures, working methods and its objectives. It is very well known that there are...

The Advantages and Disadvantages of Mechanistic and Organizational Structure Training

The concept of organizational design is very broad but covers a range of topics from manufacturing to healthcare.  Organizations are made up of people working together in a structured manner under a common...

Learning How to Develop a Business Model

If you are in the process of starting or have just recently started your own business, one of the biggest questions you will face is how to develop a business model. A business...

Organizational Issues of Mergers and Acquisitions

When merging, organizations must bring together their technologies. Not all businesses use the same software (and hardware) to make sure everything is running smoothly. However, if they wish to merge, they will need...

How To Execute The Marketing Mix After Planning and Research

Marketing refers to various activities that a business undertakes to advertise the sale or purchasing of a particular product, service, or item. It can be defined as the process by which an...

Clarifying How Does the American Marketing Association Define Marketing

Marketing is the science of identifying, anticipating, and satisfying customer requirements. It includes the process of creating a new product, realizing its uniqueness, marketing it, selling it, and maintaining customer loyalty. Marketing...